5th out of 33 books — 34 voters
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Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y--sometimes called Millennials--provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce--and now ...more
ebook, 240 pages
Published November 3rd 2009 by Wiley
(first published 2009)
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This is a fairly quick and engaging read for anyone who employs or works with millennial employees (roughly aged 21 to 38). This generation has gotten a great deal of bad press, but the author makes the argument that this generation can be a real asset and strength for any business if it is handled deftly. Plenty of research supports several of the authors suggestions and he writes in a very informal, light-hearted manner. He recognizes the frustrations that older generations have with Gen Y and ...more
Who is Gen Y and why do they matter? Gen Y carries varying definitions depending on the source but is generally defined as anyone born between 1978-1995. Those who were born within 5 years of the cutoff dates might find that they identify with a different generation, but that is roughly how this age group is defined. Gen Y matters because they are the fastest growing segment of our workforce. Yes, of course they are our future, as every generation of children has been defined, but they are also ...more
This book is worth the read in order to understand the generational differences, especially in the workplace, but I couldn't go over three stars for one huge reason: the author states, "I don't believe we should cater to Generation Y...." and then spends the entire book describing ways to cater to Generation Y. Some of it is useful (checking with employees on their opinion on how things are going- good management) and some things are over the top (let them bring their mom to work).
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