Corporate Blogging for Dummies
Establish a successful corporate blog to reach your customersCorporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees thr...more
ebook, 384 pages
Published July 13th 2010 by For Dummies
(first published July 2nd 2010)
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The book I read to research this post was Corporate Blogging For Dummies by Douglas Karr which is a very good book which I read at http://safaribooksonline.com . This book is about blogging as it relates to big companies. They normally use a specialist blog platform like Wordpress VIP or Compendium and will have a theme specially written for the job. One thing it says in the book is you must give the bloggers time to settle in and develop their style as bloggers. I know when I initially started...more