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Winning Behavior: What The Smartest, Most Successful Companies Do Differently
"In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiation ...more
Published July 9th 2003 by AMACOM/American Management Association
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