Advertising Media Planning: A Brand Management Approach

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Hardcover, 188 pages

Published February 28th 2008 by M.E. Sharpe

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BBCode	[url=http://www.goodreads.com/book/show/9138957-advertising-media-planning?utm_medium=api&utm_source=blog_book][img]http://photo.goodreads.com/books/1283060888m/9138957.jpg[/img][/url] [url=http://www.goodreads.com/book/show/9138957-advertising-media-planning?utm_medium=api&utm_source=blog_book]Advertising Media Planning: A Brand Management Approach by Larry Kelley[/url]