Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

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The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of "Data Mining Techniques" in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significan...more
Paperback, 847 pages
Published April 12th 2011 by John Wiley & Sons (first published March 2011)
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