false http://photo.goodreads.com/books/1179386064m/910967.jpg 910967 3 <div>The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies.<br><i>Appetite for Profit</i> exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere.<br>For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."<br></div> 28499 19 10 2006 Appetite for Profit: How the food industry undermines our health and how to fight back total:35|5:6|4:9|3:10|2:8|1:2| 35 114 105 7 3 0 false false Wed Jan 07 00:00:00 -0800 2009 Wed Jan 07 20:33:36 -0800 2009 Wed Jan 07 20:40:16 -0800 2009
Very easy to read, simple language used. The beginning and the end were the best. I thought the middle section could have been slimmed down a bit, but lots of exa...more...]]> 1 0 false false Wed Aug 01 00:00:00 -0700 2007 Sat Feb 23 06:49:45 -0800 2008 Sat Feb 23 06:56:39 -0800 2008
Instead its a book-long rant about how the food industry has no interest in public health and in fact is working against public health often with the support of the government.

The title promi...more...]]> 2 0 false false Thu Jan 01 00:00:00 -0800 2009 Sat Jul 11 20:28:14 -0700 2009 Mon Aug 10 14:57:05 -0700 2009 more...]]> 0 0 false false Sun Oct 26 09:35:48 -0700 2008 Mon Oct 27 12:08:22 -0700 2008 more...]]> 3 0 false false Sat Sep 01 00:00:00 -0700 2007 Mon Aug 27 10:53:20 -0700 2007 Sun Sep 16 16:53:26 -0700 2007 more...]]> 2 0 false false Wed Feb 27 13:49:24 -0800 2008 Wed Feb 27 13:51:47 -0800 2008 2 0 false false Tue Nov 20 13:04:22 -0800 2007 Thu Aug 23 07:03:08 -0700 2007 Tue Nov 20 13:04:10 -0800 2007 0 0 false false Tue Nov 17 19:39:14 -0800 2009 Tue Nov 17 19:39:14 -0800 2009 0 0 false false Sat Nov 14 12:02:47 -0800 2009 Sat Nov 14 12:02:47 -0800 2009 4 0 false false Wed Nov 11 10:53:51 -0800 2009 Wed Nov 11 10:53:53 -0800 2009 0 0 false false Wed Oct 28 11:45:44 -0700 2009 Wed Oct 28 11:45:44 -0700 2009 0 0 false false Mon Oct 26 16:58:47 -0700 2009 Mon Oct 26 16:58:47 -0700 2009 0 0 false false Thu Oct 15 05:32:16 -0700 2009 Thu Oct 15 05:32:16 -0700 2009 0 0 false false Fri Oct 02 10:47:40 -0700 2009 Fri Oct 02 10:47:40 -0700 2009 2 0 false false Mon Sep 28 19:27:48 -0700 2009 Mon Sep 28 19:28:27 -0700 2009 0 0 false false Sat Sep 26 22:12:19 -0700 2009 Sat Sep 26 22:12:19 -0700 2009 0 0 false false Fri Sep 25 11:07:17 -0700 2009 Fri Sep 25 11:07:29 -0700 2009 0 0 false false Fri Sep 25 05:26:40 -0700 2009 Fri Sep 25 05:26:47 -0700 2009 0 0 false false Thu Sep 24 20:22:41 -0700 2009 Thu Sep 24 20:22:41 -0700 2009 0 0 false false Thu Sep 24 19:59:47 -0700 2009 Thu Sep 24 19:59:47 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=910967