The Coke Machine
Perhaps it's not too much of a surprise to find the Coca-Cola Company on the stand for these injustices. In this era of cynicism, it's standard practice to believe corporations from Halliburton to ExxonMobil capable of every form of evil, trained by the profit drive of capitalism to turn a blind eye to the worst consequences of their actions. The Coca-Cola Company, however...more
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This is quite a disturbing book and one that will convince you to stop drinking coke for so many reasons. Not least that it will make you healthier but also make you feel so much better about yourself.
There is a very amusing line by a judge that the name of the product was strange because the company denied there was cocaine in their product where there actually was and said that there was cola nut in it, when there wasn’t. The history of the world’s favourite drink is not ...more
I’ve read the anti-Coke reviews of this book and went in with the sneaky suspicion that the author had an agenda and I began reading with that understanding. I believe anyone could pick any company and write a book about them in a similar style.
I have to say as a marke ...more
I guess, I don’t like to read anything so obviously and openly biased, even if the author’s goal was good and true. I wouldn’t call it eye-opening either. If you somehow came to whatever age you are, and you still haven’t realised there literally aren’t any limits to what corporations might do in search for profit, then you just have to wake u ...more
The book starts out with a history of Coca-Cola that is both interesting and questionable. If you go to the "World of Coca-Cola" in Atlanta the tour guides will give you the Coca-Cola version of their history. According to Michael Blanding that version leaves out some important f ...more
Coke is a marketing machine and has great advertising. They pay mightily for pushing their brand. They're good at ...more
Racikan Coca-Cola merupakan salah satu rahasia terbesar yang pernah ada di muka bumi. Meski begitu, asal usul Coca-Cola masih bisa ditelusuri. Hasil penelusuran mengindikasikan bahwa Coca-Cola tercipta pertama kali sebagai ramu ...more
I drink diet-pepsi and it probably aggravates my acid reflux, but if I was an alcoholic or smoked tobacco that would probably be worse, eh?
Do I contribute to killing union members in third-world countries - probably thru my shoe and IT purchases. What is a body to do in the evil world?
I have tried many times over the past six years to kick the habit going cold turkey for ten weeks or ten months until I convince myself that my birthday or graduation or general stress or the fact that I do not smoke or drink means I should be able to have a can of Coke. Of course, o ...more
There were however a couple of items I didn't realize at the time mostly the transformation from sugar to high fructose corn syrup and the profitability growth and franchising that followed. When I look back, yes I was a coke classic fan and even in college would drink a 32 oz at the start of eve ...more
Не прочетох тази книга. Поне не по начина, по който обичайно се чете едно заглавие. Вместо това няколко дни работих върху нея – нанасях корекции, редактирах тук-таме (почти заради принципа, преводачката Жана Ценова е свършила чудесна работа) и прочие неща, които обикновено остават скрити за читателя. Всъщност книгата я прочетох в оригинал още преди доста месеци, когато трябваше да се реши дали ще я превеждаме или не ...more
The first part of the book is about Coke in the U.S., and deals with its history, its growth, its attempts to wriggle out of accusations that it is linked to obesity and environmental problems, and - especially - the scam that is bottle water.
But where I really sat up and took notice is the second part, dealing with Coke's union busting and association with paramilitaries in Latin America, and its effect ...more
The specifics about coke aside, it's an interesting study of how a corporation's immune system kicks into gear to stamp out PR and/or legal problems in the most efficient way possible (which usually isn't actually FIXING the problems they are accused ...more
Organizationally, the first three chapters of the book move chronologically through Coke's history, and we are then unceremoniously dumped into a series of chapters on specific Coke-sanctioned evils--childhood obesity, bottled water, corporate irresponsibility in Mexico, India, Colombia, and Guatemala--which involve a lot of time-jumpi ...more
Saat kuliah S2 lalu, salah satu tugas dari matakuliah Pemasaran Internasional adalah membuat ulasan mengenai produk ini. Terlepas dari urusan produk yang belakangan ini sering dibicarakan, pemasaran produk ini memang sungguh luar biasa sehingga bagi beberapa pihak sudahi dianggap merupakan bagian dari kebutuhan hidup.
Penyesuaian citra rasa dilakukan demi kelangsungan hidup produk namun tetap mengacu pada standarisasi mutu.Mau tak mau terpaksa mengakui strat ...more
** I think I wrote that more than a year ago. I never went back to it. The problem with this book is that it started off really, really good. It explained how coke got developed, the power of the company, how popular it is, its comparison to Pepsi, etc. Then it went into all the stuff about other countries and it got soooo boring! Had the author cut that section do ...more
I was hoping to get some behind the scenes tidbits on the history of Coca-Cola. The "dirty truth" that the subtitle refers to is a bit misleading. Most of the problems attributed to the company are in third world countries where the experiences are much more common among multinational companies. Not that I condone the violence that happened in Colombia or Guatamala but I can't say it is limited to Coca-Cola companies.
On a side note, I listened to this book in audio format. The person who read th ...more