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Brag!: The Art of Tooting Your Own Horn without Blowing It
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Brag!: The Art of Tooting Your Own Horn without Blowing It

3.59 of 5 stars 3.59  ·  rating details  ·  485 ratings  ·  82 reviews
It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.
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Published November 15th 2008 by Business Plus (first published January 1st 2003)
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Kressel Housman
This was one of the books recommended in Nice Girls Don't Get the Corner Office, and it's right along the same lines, but it focuses specifically on self-promotion. It might just as easily have been called How to Talk So Employers Will Listen and is full of "bragologues" to give you the gist. Here are the keys to a good bragologue: (1) tell it like a story (2) be enthusiastic about the subject and (3) sprinkle in your contribution to it along the way.

Here's my sample bragologue: "I never thought
Avolyn Fisher
In a nutshell, this book is about elevator speeches. If you have studied up on this subject before than this book may not prove to be all that ground breaking. If not, then you should definitely pick it up as it covers a very important topic in the business world and provides valuable nuggets sprinkled throughout.

I didn't care all that much for the format which was essentially a bunch of stories of other people, which is all nice and dandy but I could have analyzed the same stories and conclude
Tony Canas
A quick read recommended by a learning solutions specialist at work. I really enjoyed it. She recommended it after I gave a toastmaster's speech about branding yourself and self-promotion. She told the story of how in a former job everybody in her department was required to read it and how much she recommended the book. I'm already a pretty shameless self-promoter who is very confident but I figured I could learn a little about the "not blowing it" part. The book explains why making the numbers ...more
Nicole Fraser
Kathy Caprino ("Breakdown, Breakthrough: The Professional Woman's Guide to Claiming a Life of Passion, Power, and Purpose") recommends this book in her Career Success Training course, and I’m so glad she did.

"Brag! The Art of Tooting Your Own Horn Without Blowing It" is changing my life from the inside out, firing me up to toot my horn and to have fun doing it!

Peggy Klaus is a top Fortune 500 professional development and executive coach who’s known for her colorful and frank advice, and her writ
I listened to this audiobook as part of my women's group at work. Like most motivational books, this book is just fine. It has a lot of good tips and reminders that make common sense, but are easy to forget or not think about. I must admit I did have a few "a-ha!" moments, where I realized areas in my life that were severely lacking in the bragging department. My big takeaway is that I need to come up with a written list of my accomplishments, talents, interests, etc. (basically, I need to go th ...more
Pui San
The author writes well about the misconceptions/myths of bragging (ie why are we not used to self promotion) but when it comes to how-to shape your own self promotion pitch, I didn't feel that I gain that many ideas for my own personal success.

Although the author included a lot of real life examples, a lot of the lines still sounded braggy and pretentious. They weren't as punchy as I had hoped. The only key takeaway from the book is her take 12 evaluation questionnaire which are pretty much you
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I love this book because its unconventional and direct way of delivering ideas. Its structures are clearly divided by points and followed by explanations. Whats more about it is that for me, this book really match with The Dip by Seth Godin. While The Dip intelligently describe how we can achieve our goals and going through the bad times with persistence, it somehow pass an important point of how can we enter into the road that leads to our goals. Brag! is all about leveraging your capability to ...more
Bragging is an art and in this book Klaus explains how to shape bragging into a skill that can be used to for effective self-promotion. Many people have grown up thinking like Klaus, thinking that it was rude to talk positively about yourself to other people, and sure without some tact involved talking this way can come off as being narcissistic. In this book Klaus first guides the reader though the process of creating an unforgettable elevator speech which she refers to as a “Bragalogue” and a ...more
Apr 13, 2007 Catherine rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Shy at work
Shelves: career
Great advice here. If you expect other people to notice your work and for it to speak for itself - well guess what? A lot of it won't get noticed. But by learning how to talk about it tactfully, you can change your career path! And this book is a great way to learn that skill. Here's an example of what you can expect from this author:

I went to the author's workshop and she did this great exercise. First people were asked to describe 3 professional accomplisments. Then they were asked to talk a l
Daniel Silvert
Peggy Klaus makes a persuasive case that self promotion is as valuable a career and business tool as any technical skill. Most of the book is spent demystifying the do’s and don’ts of quality bragging. The book’s biggest obstacle is the title itself. “Brag” has such a powerfully negative connotation in our culture that it’s an uphill battle for Klaus to transform bragging into something the average person, not to mention a shy one, would look forward to mastering. There are many examples that dr ...more
Useful tips. But I much prefer good in a room.
Quick read. BUt this book was more like a brochure with nice before and after photos; what I was looking for was an instruction manual.
Chapter 2 is the heart of the book. It's a twenty page overview of how to brag. The rest is a list of dos and don'ts about hangups that other people have.
I would have prefered 60% of the book spent as a workshop showing specific examples of how to create your brag bag- pros and cons for each one. As well as how to pr
I got this book because I tend to err on the side of modesty and want to do more to self-promote. There were some really good tips in here, particularly around developing "brag bites" and examples of how people have improved the way they represent themselves. It was a library book but on going to actually buy it so I can have it for future reference.
This book is like exercise. You may not like to do it, but you do it because you know it's good for you.

Everyone should know how to tell a good story. It makes you more interesting to others, helps others remember you and the things you said, and helps you connect and engage with others. And, any good story should be about something you know well -- in this case you.

This book reminds us how important communicating the right way is, and especially when we're sharing our own stories.

I recommend
Ruth Zeman
Everyone needs to read this! We live in a world where we misunderstand humility and blow opportunities in an attempt to be professional. This book puts the pieces together for telling a better story.
Allowing you to talk about yourself in a favorable way that engages people, making you memorable and valuable.
This book was recommended to me by one of my coworkers to better work on my bragging skills at work. It was an easy read and refresher on how to position your accomplishments to the right audience. I wouldn't say that it had any really major "Ah-ha moments" but definitely brought up some good points to think about.
Emily Markulis
It's alright. Honestly nothing groundbreaking, though some of the true stories from her clients are interesting. And as much as she says that "tooting your horn" (a phrase I got sick of quickly) is about being the authentic you, the "schmoozing" described comes across as more of the same self-serving type of networking, where one is always looking over one's shoulder to see how a person could one day help them "get ahead." Bleh. I do sense that the basic message, that you can "brag" in a way tha ...more
Cynthia Hernández
Having read "Brag!" is paying me off big time as I am writing this. This book is part of my "Professional Bible" and I am used to reread it occasionally.

Wish I had had this kind of coaching at least ten years ago.
This book seemed a little more hands-on than the other one (The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner). It was pretty much exactly what it says - how to sell yourself (for performance reviews or job interviews or just networking). She has a questionnaire to get you started and gives tips that seemed actually useful. It could be a little more of a workbook - I know I'm terrible at motivating to do things like that - but I feel like all the informa ...more
I thought this was a really valuable book about authentic ways to share your accomplishments and creative ways to craft your "brag bites", which are vital in today's workplace.
Nov 18, 2007 Naomi rated it 4 of 5 stars  ·  review of another edition
Recommends it for: anybody!
Shelves: bestrecommended
Puas banget bisa beli buku ini! Dulu, terakhir lihat sampulnya di rak toko buku QB, di jalan Sunda, yang sekarang udah tutup. Harganya lumayan mahal, hampir seratusan ribu gitu. Tapi kemarin aku bisa beli dengan harga HANYA 20 ribu! Hihihi...benar-benar pucuk dicinta, ulam tiba! Masalahnya, udah lama banget pengen punya buku ini. Maklum, sebagai orang Indonesia, apalagi kelahiran Jawa, gue kurang mahir dalam "menjual potensi diri". Nah, kalau posisi kalian mirip-mirip gue, coba deh baca buku ini ...more
Great book! A book that helps you learn that brag is not a bad word! I am going to be using it in a presentation!
Rashan Moore
Peggy Klaus is really going out of her way and answered every question that someone needs to know about self-promotion. The structure the finesse the delivery the purpose and the pitfalls are all beautifully displayed for you in this book. There are some companion surveys which when answered first make the book solidify even more. Probably the most interesting tidbit I got out of this book is why I should talk about my personal hobbies with clients (I didn't think i had to I thought they were mi ...more
This book got me to start my own Bragalogue. I liked the way it was presented.
Amy Kolczak
Helpful, practical tips. Quick read. Should be read by every woman.
This is a great book for anyone who is looking for a job, has a job review coming up in a few weeks, or has been passed over for promotions or commendations or raises. It is not really about bragging about yourself - that would bore people out of their gourds - but more about telling your job story artfully and legitimately.

So often we, especially women, are taught not to brag and to be humble. Where does this get us? ... But we can learn to tell our job story in such a way that people will be
This book has a lot of good info. A keeper! ...more
This was loaned to me by a manager, after consistent feedback that I need to be better at promoting myself at work. My main takeaway was that people aren't going to notice what you do for themselves, and the idea of the "brag bag", or having an updated collection of anecdotes and references to your own success. The 12 questions are a springboard for some pretty in depth thought if you're willing to do the work, and overall it seemed like a useful and very short/easy to read book. It remains to b ...more
This book is a quick read, full of mostly common sense. But it is a good reminder to present a positive version of yourself to others. And if you really took it to heart, there are good specific instructions for how to do that. The anecdotes are all very realistic. The one thing that bothered me about the layout of the book is the frequent call-out boxes of random tips that are stuck right in the middle of sections and have no bearing on the current discussion. This may already be fixed in a mor ...more
Very thoughtful insights on bragging the right way.
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