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Qualitative Interviewing: The Art of Hearing Data
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Qualitative Interviewing: The Art of Hearing Data

3.5 of 5 stars 3.50  ·  rating details  ·  32 ratings  ·  3 reviews
Qualitative Interviewing, Second Edition has been totally rewritten to add new examples and to better integrate the presentation of topics. Readers will see how the choice of topic influences question wording and how the questions asked influence the analysis. Authors Herbert and Irene Rubin have improved the presentation of matters that students have most trouble with, su...more
Paperback, 304 pages
Published August 19th 2004 by Sage Publications (CA) (first published August 2nd 1995)
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3.5 stars. If you've spent much of any time reading about (or doing) qualitative interviewing, this book will be review, providing limited new content or ideas. If you're new to in-depth qualitative interviewing Rubin and Rubin's book is an easy-to-read introduction providing step-by-step suggestions for framing and conducting your work. On the whole I'm a bit torn because the Rubins provide many examples to demonstrate their points -- which is good -- but I found many of the examples too long o...more
AKA the art of skewing conversation to hear the data that you want to hear...

Actually, a very good book on objective interviewing. Great book for those of us out there doing customer use cases.
Travis Hamilton
The book was fine. Definitely an academic read.
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