Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

3.72 of 5 stars 3.72  ·  rating details  ·  54 ratings  ·  6 reviews
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging tw...more
Paperback, 304 pages
Published February 16th 2000 by HarperBusiness (first published 1999)
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Clay Clark
Anyone who reads this book can take something from it. Whether who are a manager or a general reader. The book talks about how in today's world you must not only market your product but you must market yourself. In the book Sam Hill goes over the 10 rules of radical marketing. These rules provide a solid starting point for the blueprint of your marketing plan. In this book the author gives you examples of how innovative companies emerged as industry leaders. He goes over what they have in common...more
For a book that is supposed to be about radical marketing, I am not sure why this one had such a conservative world view -- or why the "experts" quoted were from the traditionally strong marketing establishment like P&G. What do I really care what a P&G brand manager/VP has to say about how Harley markets?

Much too tame, staid, and academic to be of much interest. I won't finish it.
Amanda Grossman
This book is really great, even for non-business people who want to learn how some really neat companies made it to where they are today (i.e. Harley Davidson, the NBA, and Sam Addams). And if you are into business and/or marketing- definitely a great read to get another perspective.
buku yang bagus untuk orang-orang yang punya pikiran nyleneh (RADIKAL) dalam menjalankan usaha.
buku ini menunjukkan bahwa orang sukses bukan melulu orang yang pintar dalam teori sekolah namun orang yang kreatif dan mampu melihat situasi
(see a need, fill a need)
Mas Dani "Chapunk" Setiawan
buku yang cukup bagus, lebih2 untuk orang2 muda yang sangat tidak betah dengan pakem2 marketing yang berlaku secara normatif. sample2nya cukup representatif dan cukup memberi inspirasi bagi kalangan awam sekalipun.
Kang Aris
ini adalah buku diamna saya bisa belajar dalam ilmu pemasaran setelah masu ke dunia kerja
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