Goodreads helps you keep track of books you want to read.
Start by marking “Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big” as Want to Read:
Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Enlarge cover
Rate this book
Clear rating
Open Preview

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

3.72  ·  Rating Details ·  69 Ratings  ·  6 Reviews
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging tw ...more
Paperback, 304 pages
Published February 16th 2000 by HarperBusiness (first published 1999)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Radical Marketing, please sign up.

Be the first to ask a question about Radical Marketing

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Clay Clark
May 19, 2014 Clay Clark rated it really liked it
Anyone who reads this book can take something from it. Whether who are a manager or a general reader. The book talks about how in today's world you must not only market your product but you must market yourself. In the book Sam Hill goes over the 10 rules of radical marketing. These rules provide a solid starting point for the blueprint of your marketing plan. In this book the author gives you examples of how innovative companies emerged as industry leaders. He goes over what they have in common ...more
Lain
Dec 08, 2008 Lain rated it it was ok
For a book that is supposed to be about radical marketing, I am not sure why this one had such a conservative world view -- or why the "experts" quoted were from the traditionally strong marketing establishment like P&G. What do I really care what a P&G brand manager/VP has to say about how Harley markets?

Much too tame, staid, and academic to be of much interest. I won't finish it.
Yahudha
Sep 18, 2007 Yahudha rated it really liked it
buku yang bagus untuk orang-orang yang punya pikiran nyleneh (RADIKAL) dalam menjalankan usaha.
buku ini menunjukkan bahwa orang sukses bukan melulu orang yang pintar dalam teori sekolah namun orang yang kreatif dan mampu melihat situasi
(see a need, fill a need)
Mas Dani "Chapunk" Setiawan
Feb 25, 2008 Mas Dani "Chapunk" Setiawan rated it really liked it
buku yang cukup bagus, lebih2 untuk orang2 muda yang sangat tidak betah dengan pakem2 marketing yang berlaku secara normatif. sample2nya cukup representatif dan cukup memberi inspirasi bagi kalangan awam sekalipun.
Amanda Grossman
Sep 26, 2007 Amanda Grossman rated it it was amazing
This book is really great, even for non-business people who want to learn how some really neat companies made it to where they are today (i.e. Harley Davidson, the NBA, and Sam Addams). And if you are into business and/or marketing- definitely a great read to get another perspective.
J.J. Woods
J.J. Woods rated it it was amazing
Aug 06, 2013
Graeme Roberts
Graeme Roberts rated it liked it
Nov 24, 2015
Cory
Cory rated it liked it
Sep 02, 2007
Mike Martos
Mike Martos rated it it was amazing
Jan 08, 2013
David Dallabrida
David Dallabrida rated it liked it
Jan 20, 2015
Jill
Jill rated it liked it
Jan 02, 2010
Sydney Hayes
Sydney Hayes rated it did not like it
May 11, 2015
Brian
Brian rated it really liked it
Mar 27, 2012
Yan
Yan rated it it was amazing
Nov 23, 2011
Paula
Paula rated it really liked it
Jun 03, 2011
Kimmo Luoma
Kimmo Luoma rated it it was ok
Jul 20, 2013
Ashley Nicole Dean
Ashley Nicole Dean rated it really liked it
Mar 13, 2017
Hernani Delindro
Hernani Delindro rated it liked it
Aug 28, 2016
Alan Sim
Alan Sim rated it liked it
May 03, 2014
Devi~
Devi~ rated it really liked it
Aug 09, 2007
gunawan adi waskito
gunawan adi waskito rated it really liked it
Sep 17, 2011
Ricardo Madeira
Ricardo Madeira rated it liked it
Mar 15, 2014
Kang Aris
Dec 22, 2009 Kang Aris rated it did not like it
ini adalah buku diamna saya bisa belajar dalam ilmu pemasaran setelah masu ke dunia kerja
Yanwar
Yanwar rated it really liked it
Mar 24, 2010
Patrick Wilcox
Patrick Wilcox rated it really liked it
Oct 19, 2012
Zach
Zach rated it really liked it
Aug 25, 2010
Amaan
Amaan rated it it was amazing
Oct 11, 2016
Tyler Hakes
Tyler Hakes rated it it was amazing
Jan 30, 2013
Michelle Ellis
Michelle Ellis rated it really liked it
Dec 30, 2013
Walter Parsons
Walter Parsons rated it liked it
Dec 07, 2014
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Share This Book