Goodreads helps you keep track of books you want to read.
Start by marking “American Advertising in Poland: A Study of Cultural Interactions Since 1990” as Want to Read:
American Advertising in Poland: A Study of Cultural Interactions Since 1990
Enlarge cover
Rate this book
Clear rating
Open Preview

American Advertising in Poland: A Study of Cultural Interactions Since 1990

5.0 of 5 stars 5.00  ·  rating details  ·  1 rating  ·  0 reviews
This volume examines advertising for McDonald's, Levi's Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a market and destroy traditions.
Paperback, 193 pages
Published December 1st 2008 by McFarland & Company (first published January 1st 2008)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about American Advertising in Poland, please sign up.

Be the first to ask a question about American Advertising in Poland

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-6 of 6)
filter  |  sort: default (?)  |  rating details
There are no discussion topics on this book yet. Be the first to start one »
Super-History: Comic Book Superheroes and American Society, 1938 to the Present Superheroes in Crisis: Adjusting to Social Change in the 1960s and 1970s

Share This Book