American Advertising in Poland: A Study of Cultural Interactions Since 1990
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adap...more
Paperback, 193 pages
Published December 1st 2008 by McFarland & Company
(first published January 1st 2008)
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