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American Advertising in Poland: A Study of Cultural Interactions Since 1990
This volume examines advertising for McDonald's, Levi's Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a market and destroy traditions.
Paperback, 193 pages
Published December 1st 2008 by McFarland & Company
(first published January 1st 2008)
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