Up Close & Personal?: Customer Relationship Marketing @ Work
by Paul R Gamble, Merlin Stone, Neil Woodcock
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published
July 30th 2006
by Kogan Page
binding
Paperback, 428 pages
isbn
0749446919
(isbn13: 9780749446918)
description
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. "Should be read by ...more
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