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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty

3.54 of 5 stars 3.54  ·  rating details  ·  13 ratings  ·  5 reviews
The inside story of the gaming company that hit the jackpot playing by its own rules
Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The...more
Hardcover, 360 pages
Published December 23rd 2002 by John Wiley & Sons
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(showing 1-17 of 17)
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Mark Ruzomberka
This was a four star book with a two star title. I read it in 2014 so it was 11 years after being published in 2003, and I tried to take that into consideration as I was reading. The book starts out with the origins of Harrah's in California. Given the circumstances of CA not recognizing Harrah's "Circle Game" (a variant of bingo) as a skill based game he eventually moved his operations from CA to northern Nevada in the Reno area. It is important to remember that each year that goes by the image...more
Justus
Its an interesting picture into how a less flashy corporate casino operation makes it work. In a world of outsized personalities, the book gives an interesting view of how a casino keeps a loyal following. Written in 2003 its a bit dated, but the ideas are still interesting. The writing itself is not the greatest, but its good enough to get the point across and given the nature of the book its understandable that the author views his subject very favorably so yo have to take it for what its wort...more
Nathan Willard
This is terrible. Teach me to grab at a book in a rush on my way to the library check-out. The "history" is told in a completely uncritical way and shook keeps on throwing in business platitudes when he describes harrah's policies. The only interesting bit in the book is the slightly-more-detailed-than-a-wsj-article description of their strategies to attract the merely affluent to their broad range of casinos.
Diane Sullivan
Oct 24, 2010 Diane Sullivan rated it 4 of 5 stars
Recommends it for: marketers and people in the gaming industry
The most interesting part was how Harrah's used Pavlovian principles to market to customers and that is what customers want. I enjoyed the objective breakdown of gambling and how the author removes gambling prejudices with facts. This is an insightful forward looking book of how to experiment and give your customers what they want through marketing.
Christopher
A nice bio of Bill Harrah and how he built a gambling empire. I focused on his early days and the later company strategy of implementing a loyalty program.
Matt
Matt added it
Feb 26, 2014
Dan
Dan marked it as to-read
Mar 05, 2013
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