by
3.9 of 5 stars
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is m... read full description

reviews

Nov 07, 2008
sundeep rated it: 3 of 5 stars
Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!

Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).

Key takeaways:

What is a brand?

* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the proces More...
0 comments like (1 person liked it)
Aug 24, 2008
Eric rated it: 4 of 5 stars
Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
May 07, 2010
Kevin rated it: 3 of 5 stars
OK. Not awesome. Just OK. Kind of repetitive and sometimes obvious for someone who is already a brand marketer. Probably best for marketers who need to learn about branding, not for those who are already good at it and have had brand marketing training. For veterans, there is very little new here.
Jan 31, 2008
Sean rated it: 3 of 5 stars
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
Apr 23, 2011
Jacob rated it: 5 of 5 stars
great book about branding. amazing read for anybody in the brand creation / strategy field
Jun 12, 2008
Ron rated it: 3 of 5 stars
Should have kept the book simple.
Feb 11, 2012
Jorgeizurieta rated it: 4 of 5 stars
Jan 27, 2012
Occupo marked it as to-read
Jan 23, 2012
Kaitlin marked it as to-read
Jan 13, 2012
Giedrius rated it: 4 of 5 stars
Jan 09, 2012
Morgan marked it as to-read
Jan 05, 2012
Jason rated it: 4 of 5 stars
Dec 24, 2011
Aline rated it: 3 of 5 stars
Dec 24, 2011
Mike marked it as to-read
Dec 16, 2011
Robert rated it: 4 of 5 stars
Nov 29, 2011
Melissa marked it as to-read
Nov 03, 2011
Mart rated it: 4 of 5 stars
Oct 30, 2011
Gari added it
Dec 28, 2011
Eric K. added it
Oct 24, 2011
Kerry rated it: 3 of 5 stars
Oct 19, 2011
Ned rated it: 4 of 5 stars
Oct 16, 2011
Brad added it
Oct 16, 2011
Michael rated it: 5 of 5 stars
Sep 26, 2011
Michael added it
Sep 05, 2011
Mercedes marked it as to-read
Sep 01, 2011
Ryan added it
Aug 23, 2011
Mădălina marked it as to-read
Aug 12, 2011
Dez rated it: 4 of 5 stars
Aug 09, 2011
Barbara rated it: 4 of 5 stars
Aug 08, 2011
Colleen added it