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Brandsimple: How the Best Brands Keep It Simple and Succeed
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design...more
Hardcover, 230 pages
Published
August 22nd 2006
by Palgrave MacMillan
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Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and managing the things that make peo...more
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and managing the things that make peo...more
An optional-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Best book in the field!
Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
OK. Not awesome. Just OK. Kind of repetitive and sometimes obvious for someone who is already a brand marketer. Probably best for marketers who need to learn about branding, not for those who are already good at it and have had brand marketing training. For veterans, there is very little new here.
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
great book about branding. amazing read for anybody in the brand creation / strategy field
Should have kept the book simple.
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