In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is m...
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reviews
Nov 07, 2008
sundeep
rated it: 
Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the proces More...
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the proces More...
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Aug 24, 2008
Eric
rated it: 
Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
May 07, 2010
Kevin
rated it:
OK. Not awesome. Just OK. Kind of repetitive and sometimes obvious for someone who is already a brand marketer. Probably best for marketers who need to learn about branding, not for those who are already good at it and have had brand marketing training. For veterans, there is very little new here.
Jan 31, 2008
Sean
rated it:
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
Apr 23, 2011
Jacob
rated it: 
great book about branding. amazing read for anybody in the brand creation / strategy field
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