book data
13 ratings, 3.69 average rating, 4 reviews
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published
August 22nd 2006
by Palgrave Macmillan
binding
Hardcover, 256 pages
isbn
1403974055
(isbn13: 9781403974051)
description
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more...more
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other reviews (showing 1-20 of 20)
Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and man...more
Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).
Key takeaways:
What is a brand?
* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and man...more
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Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
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Read in September, 2007
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
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Has a copy to sell/swap
—
Read in October, 2008
recommends it for:
Marketers, Brand Managers, Product Managers
