Preattentive Processing of Web Advertising

by Chan Yun Yoo

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The World Wide Web provides an alternative way for practitioners to deliver advertising messages, and its success as an advertising medium continues as shown in a recent report from the Internet Advertising Bureau (2006). The Web ad revenues in the United States totaled over $12.5 billion for the year 2005, a 30 percent increase over 2004 revenues. Despite its exponential ...more

Hardcover, 232 pages

Published by Cambria Press

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