Global Marketing Strategies (Sixth Edition)
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Global Marketing Strategies (Sixth Edition)

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Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North an

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Hardcover, 613 pages
Published April 15th 2003 by Houghton Mifflin Company (first published December 1991)
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Jeannet Global Mktg Strat(u NEB)CPS Global Marketing Strategies with 2003 Annual Fifth Edition Global Marketing [with 2001 Annual] Global Marketing with 2006 Annual Sixth Edition Global Marketing with 2002 Annual Report, Fifth Edition

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