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Cases in Health Care Marketing
Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A ...more
Paperback, 244 pages
Published February 26th 2010 by Jones & Bartlett Publishers
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