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Cases in Health Care Marketing

2.67  ·  Rating Details ·  3 Ratings  ·  1 Review
Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A ...more
Paperback, 244 pages
Published February 26th 2010 by Jones & Bartlett Publishers
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Abby Mason
Abby Mason rated it really liked it
Apr 11, 2015
Eryk
Mar 01, 2011 Eryk marked it as to-read
Recommends it for: Students, teachers, Administrators/Managers in health care management capacity
Recommended to Eryk by: Amazon search
Using for a graduate marketing class I am teaching. Sent by publisher as a desk copy.
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