false 892258 1 One of our goals in publishing a design magazine is to set Emigre apart from the herd. We want to stay off the beaten path, so to speak, and seek out what lies beyond the obvious. We want to push the limits of design publishing even as we work to survive. When we noticed that, in the last few years, design publications had suddenly become oversweetened by so-called "eye candy," we decided to challenge the imagination, not just tickle the optic nerve, and focus on design writing. <p>Today, when it comes to design writing, we are not alone. Blogs are the new order, and the order is growing. Design blogs have their virtues, of course, but blogging about design appears to be habit-forming and has become an end in itself, with the very rapid-fire, off-the-cuff nature of blogging favoring the short, the sweet, the quick, and the now. This phenomenon triggered in us a reflexive need to once again play the role of contrarian. We wanted to do something unique, something no other design magazine had ever done, something that, whatever it turned out to be, would speak to designers in a way that a blog could not. The answer came to us in the form of "American Mutt Barks in the Yard" by David Barringer. It is the longest "Dear Emigre" letter we have ever received. The author describes it as "ambitious and reckless and impassioned," but that's putting it mildly. At 34,940 words, it fills the entire 128-page issue of Emigre #68. The essay started as a simple reply to issues #65 and #66, but exploded into an indepth, critical analysis of design and advertising that only traditional book publishing can accommodate properly. <p>While we're aware of the paradox (after all, there's nothing unique about publishing a traditional book), we have no doubt that David Barringer's essay dares to tread where few have tread before. "I offer it for publication in Emigre," wrote Barringer. "I can imagine it literally nowhere else." <p>Neither can we. 877495 3 3 2007 American Mutt Barks in the Yard (EMIGRE) total:18|5:5|4:6|3:6|2:1| 18 69 19 2 5 0 false false Sat Apr 19 20:14:32 -0700 2008 Sun Apr 20 08:14:54 -0700 2008 American Mutt Barks in the Yard. How often does something like that happen?

The book focuses on graphic design, but it could be about...more...]]> 4 0 false false Tue May 01 00:00:00 -0700 2007 Tue May 15 08:07:34 -0700 2007 Thu Jan 10 07:37:02 -0800 2008 0 0 false false Sun Oct 04 10:48:54 -0700 2009 Sun Oct 04 10:48:58 -0700 2009 4 0 false false Wed Aug 19 12:11:44 -0700 2009 Wed Aug 19 12:11:44 -0700 2009 5 0 false false Sat Jan 31 11:33:57 -0800 2009 Sat Jan 31 11:33:57 -0800 2009 3 0 false false Fri Sep 05 10:19:11 -0700 2008 Fri Sep 05 10:19:11 -0700 2008 4 0 false false Thu Aug 28 01:06:36 -0700 2008 Thu Aug 28 01:06:36 -0700 2008 3 0 false false Tue Jun 24 02:37:29 -0700 2008 Tue Jun 24 02:37:29 -0700 2008 5 0 false false Thu Jan 31 22:28:03 -0800 2008 Thu Jan 31 22:28:03 -0800 2008 4 0 false false Sun Jan 20 00:56:15 -0800 2008 Sun Jan 20 00:56:15 -0800 2008 3 0 false false Thu Dec 13 21:18:45 -0800 2007 Tue Jul 01 07:59:16 -0700 2008 5 0 false false Thu Dec 13 10:54:25 -0800 2007 Thu Dec 13 10:54:25 -0800 2007 4 0 false false Thu Nov 22 22:33:17 -0800 2007 Thu Nov 22 22:33:17 -0800 2007 3 0 false false Mon Oct 29 20:52:47 -0700 2007 Mon Oct 29 20:52:47 -0700 2007 3 0 false false Tue Sep 25 23:48:00 -0700 2007 Tue Sep 25 23:48:00 -0700 2007 2 0 false false Sat Jul 28 21:11:23 -0700 2007 Sat Jul 28 21:11:23 -0700 2007 4 0 false false Tue Jul 17 12:50:21 -0700 2007 Tue Jul 17 12:50:21 -0700 2007 3 0 false false Mon Jul 09 12:17:10 -0700 2007 Mon Jul 09 12:17:10 -0700 2007 5 0 false false Thu Jun 07 14:02:33 -0700 2007 Thu Jun 07 14:02:33 -0700 2007