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  <title><![CDATA[Great American Billboards: 100 Years of History by the Side of the Road]]></title>
  <isbn><![CDATA[1580086586]]></isbn>
  <isbn13><![CDATA[9781580086585]]></isbn13>
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  <default_description>Early in the 20th century, as Americans climbed into their  Model-Ts and took to the open road, American manufacturers and retailers  discovered miles and miles of new advertising space, and the audaciously  oversized billboard was born. For a century, billboards have recruited,  congratulated, teased, sold, and seduced us, promoting everything under the  sun, from hosiery to war bonds, presidential candidates to rock shows.  GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing  styles, products, and tastes, but is also an important visual record of  this largely unheralded yet ubiquitous American art form.</default_description>
  <id type="integer">874544</id>
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  <original_publication_day type="integer">15</original_publication_day>
  <original_publication_month type="integer">12</original_publication_month>
  <original_publication_year type="integer">2006</original_publication_year>
  <original_title>Great American Billboards: 100 Years of History by the Side of the Road</original_title>
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  <url><![CDATA[http://www.goodreads.com/book/show/889295.Great_American_Billboards_100_Years_of_History_by_the_Side_of_the_Road]]></url>
  <authors>
        <author id="218651">
      <name><![CDATA[Fred E. Basten]]></name>
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    <review id="63185673">
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    <name><![CDATA[Tamara]]></name>
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  <read_at>Sun Jul 12 00:00:00 -0700 2009</read_at>
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  <date_updated>Sun Jul 12 15:02:50 -0700 2009</date_updated>
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    <body><![CDATA[Pop culture at it's best, though it's kind of creepy to see Budweiser &amp; Camel billboards from 1920. Strange how things stay the same. <br/><br/>Other interesting billboards: <br/><br/>Girl in sexified Navy uniform saying, &quot;Gee!! I wish I were a MAN. I'd join the Navy.&quot; from 1917. <br/><br/>...<a href="http://www.goodreads.com/review/show/63185673">more...</a>]]></body>
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    <name><![CDATA[Anne]]></name>
    <location><![CDATA[Sacramento, CA]]></location>        
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  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Mon Feb 11 21:03:08 -0800 2008</date_added>
  <date_updated>Mon Feb 11 21:10:39 -0800 2008</date_updated>
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    <body><![CDATA[Of course there were some really neat-o billboards and even some fascinating trivia (where baseball pitchers warm up came to be know as the bullpen because of the Bull Durham tobacco ads they warmed up under). But I was a bit skeptical that such an overwhelming number of the billboards came from arc...<a href="http://www.goodreads.com/review/show/15209162">more...</a>]]></body>
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    <name><![CDATA[Amy]]></name>
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  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Sat Jul 28 11:13:44 -0700 2007</date_added>
  <date_updated>Sat Jul 28 11:14:12 -0700 2007</date_updated>
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    <body><![CDATA[Very Interesting!]]></body>
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