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Great American Billboards: 100 Years of History by the Side of the Road

3.62  ·  Rating Details ·  13 Ratings  ·  4 Reviews
Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to ...more
Paperback, 217 pages
Published January 1st 2007 by Ten Speed Press (first published December 15th 2006)
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Jon(athan) Nakapalau
Before the internet...I see fewer and fewer billboards every year and the ones I do see are digitized. Soon the generations that remembers billboards will have to explain the concept to younger generations.
Amy
Jul 28, 2007 Amy rated it really liked it
Shelves: nonfiction
Very Interesting!
Tamara
Jul 12, 2009 Tamara rated it liked it
Pop culture at it's best, though it's kind of creepy to see Budweiser & Camel billboards from 1920. Strange how things stay the same.

Other interesting billboards:

Girl in sexified Navy uniform saying, "Gee!! I wish I were a MAN. I'd join the Navy." from 1917.

Thomas Edison quote "The United States Government is the greatest business in the world..Herbert Hoover is the man best qualified to run it!" on a 1928 billboard campaigning for Herbert Hoover.

"When you ride ALONE you ride with Hitler!
...more
Anne
Feb 11, 2008 Anne rated it liked it
Of course there were some really neat-o billboards and even some fascinating trivia (where baseball pitchers warm up came to be know as the bullpen because of the Bull Durham tobacco ads they warmed up under). But I was a bit skeptical that such an overwhelming number of the billboards came from archival photos from one particular agency. Maybe it should have been called "Foster and Kleiser's Great American Billboards." Or "Before they were Clear Channel: Foster and Kleiser's Great American ...more
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FRED E. BASTEN is the author of over thirty-five books including, “Glorious Technicolor: The Movies’ Magic Rainbow,” “Max Factor’s Hollywood,” and “Steve McQueen: the Final Chapter” (with Grady Ragsdale). He currently lives in Santa Monica, CA
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