Goodreads helps you keep track of books you want to read.
Start by marking “Get Back in the Box” as Want to Read:
Get Back in the Box
Enlarge cover
Rate this book
Clear rating
Open Preview

Get Back in the Box

3.87 of 5 stars 3.87  ·  rating details  ·  90 ratings  ·  8 reviews
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation.

But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best
Unknown Binding, 336 pages
Published December 13th 2005 by HarperBusiness (first published December 1st 2005)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Get Back in the Box, please sign up.

Be the first to ask a question about Get Back in the Box

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 247)
filter  |  sort: default (?)  |  rating details
The title caught my interest because it runs contrary to conventional wisdom. Companies can stray so outside their core competencies that they loose them altogether. Rushkoff sort of comes off like a Zen master of business strategy, but that is fine. The book is pretty diverse in its topics while also tying them together. It also tightly wraps up concepts of multiple business books without having to devote and entire book to them. I really enjoyed it. I know it has shaped my thinking on since re ...more
This book is like a flame on a gas stove, and my brain is like a shiny new pack of Jiffy Pop. For the first few chapters, I was interested, curious. Midway through I could hear the popping in my head, steady and strong. Now I'm done and I don't know what to do with all the popcorn.

OK, OK I'm pushing the simile to its limits, but you get the drift. This is an idea book and it's a few years old, but that only made the call to action more urgent because it's not happening yet, not in the widesprea
This was a really good book with a lot depth and a lot of great ideas. Unfortunately, it just doesn't feel like enough people are "getting back in the box." As we have become a society that is absurdly wrapped up in the "me" attitude, our creativity, happiness, and sense of self has become distorted and dull. Too many people still operate by the us-versus-them mentality, too many people define themselves through their materialistic gains and their individual successes. Douglas Rushkoff explores ...more
Oct 06, 2007 Lily rated it 5 of 5 stars
Recommends it for: those who like innovation, business and FUN.
Reminded me of the way we should live our lives, and how the next wave of business should be run. Of why social entrepreneurship etc is so profitable. etc.

first chapters were harder to get through, but the rest feels great.

I've heard many ideas before, but it's put together in an interesting way.
I can't think of anybody who shouldn't read this book. As someone who spends most of his time outside the box I wish everyone else would get back in it and sort it out rather than trying to be with me!
Rushkoff wants us to know how we great we can be, if we only learn to know ourselves. As always, the writing is fast, fun and a great balance of readable and informative. Optimistic and inspiring.
A fun book with views on how companies go wrong when they try to be something they are not.
Mark Fallon
Advise on how to flourish in the ongoing renaissance.
Amanda is currently reading it
Dec 15, 2014
Spiro marked it as to-read
Dec 01, 2014
Timothy marked it as to-read
Nov 11, 2014
Leni marked it as to-read
Nov 10, 2014
Brandon Tay
Brandon Tay is currently reading it
Oct 08, 2014
Emily marked it as to-read
Aug 08, 2014
Todd Last
Todd Last marked it as to-read
Jul 11, 2014
Marco marked it as to-read
Jun 06, 2014
Pd marked it as to-read
May 27, 2014
Adrian Demetrescu
Adrian Demetrescu marked it as to-read
May 19, 2014
Rachel Corey
Rachel Corey marked it as to-read
Apr 22, 2014
Juan marked it as to-read
Apr 16, 2014
Martin Lentz
Martin Lentz marked it as to-read
Apr 15, 2014
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-based Management
  • Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed
  • Against Intellectual Monopoly
  • What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
  • Wired to Care: How Companies Prosper When They Create Widespread Empathy
  • Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
  • Managing for Results
  • The Hungry Scientist Handbook: Electric Birthday Cakes, Edible Origami, and Other DIY Projects for Techies, Tinkerers, and Foodies
  • Organizing Genius
  • Beyond Reason: Using Emotions as You Negotiate
  • Semiology of Graphics
  • Re-Imagine!: Business Excellence in a Disruptive Age
  • Talent Is Not Enough: Business Secrets for Designers
  • Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
  • Fifty Dangerous Things (You Should Let Your Children Do)
  • Playing to Win: How Strategy Really Works
  • Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort ( #1)
  • Wellbeing: The Five Essential Elements
Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.
More about Douglas Rushkoff...
Present Shock: When Everything Happens Now Life Inc.: How the World Became a Corporation and How to Take it Back Program or Be Programmed: Ten Commands for a Digital Age Coercion: Why We Listen to What "They" Say Ecstasy Club

Share This Book