false http://photo.goodreads.com/books/1179189652m/886701.jpg 886701 1 In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors' many decades of experience in marketing and as librarians and trustees, "Blueprint for Your Library Marketing Plan" offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: lay the groundwork through strategic planning and data collection; write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library; use marketing planning to create and position new and existing services and programs; and implement and track the plan then evaluate results. Reproducible forms and worksheets, Quick Start Tips, strategies, and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. 871960 24 10 2005 Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive total:3|4:2|3:1| 3 11 5 2 3 0 false false Wed Jul 01 00:00:00 -0700 2009 Fri Jun 12 10:14:08 -0700 2009 Fri Jul 03 18:04:21 -0700 2009 more...]]> 4 0 false false Tue Jan 01 00:00:00 -0800 2008 Thu Jan 10 07:32:00 -0800 2008 Fri Jan 25 10:17:25 -0800 2008 more...]]> 0 0 false false Sat Oct 24 07:26:22 -0700 2009 Sat Oct 24 07:26:22 -0700 2009 0 0 false false Fri Jan 02 06:40:42 -0800 2009 Fri Jan 02 06:41:10 -0800 2009 4 0 false false Tue Dec 11 22:57:01 -0800 2007 Mon Sep 24 10:03:14 -0700 2007 Mon Sep 24 10:03:14 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=886701