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  <description><![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]></description>
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
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  <recommended_for><![CDATA[Anyone fed up with Corporate America]]></recommended_for>
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  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Wed Oct 10 16:35:03 -0700 2007</date_added>
  <date_updated>Wed Oct 10 17:23:28 -0700 2007</date_updated>
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    <body><![CDATA[Very fascinating and inspiring look at successful American entrepreneurs who, as the title states, &quot;Choose to Be Great Instead of Big.&quot;  Instead of going after huge profits and sacrificing quality, each of the business owners profiled in the book made a conscious decision to stay privately...<a href="http://www.goodreads.com/review/show/7553393">more...</a>]]></body>
    
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
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  <recommended_for><![CDATA[Business owners and anyone who has ever worked for a company that is growing for growths sake.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Mar 25 00:00:00 -0700 2008</read_at>
  <date_added>Tue Mar 25 06:43:07 -0700 2008</date_added>
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    <body><![CDATA[<br/>An account of 14 companies that have rejected the idea that you must continuously grow to be successful.<br/><br/>Instead they chose to stay small, privately owned and have intimate relationships with both employees and customers. The owners of these companies are happier, less stressed and ...<a href="http://www.goodreads.com/review/show/18577248">more...</a>]]></body>
    
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
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  <recommended_for><![CDATA[entrepenuers]]></recommended_for>
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  <read_at>Sat Apr 01 00:00:00 -0800 2006</read_at>
  <date_added>Sat Jan 12 19:08:05 -0800 2008</date_added>
  <date_updated>Sat Jan 12 19:17:53 -0800 2008</date_updated>
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    <body><![CDATA[<a href="http://www.goodreads.com/search/search?q= Bo Burlingham" title=" Bo Burlingham"> Bo Burlingham</a>Burlingham presents a compelling argument - in order to have a great company it must remain small, allowing the vision of the founders to maintain excellence without being crowed by short terms whims of investors or the stock market.<br/><br/>These founders, who maintain tight contro...<a href="http://www.goodreads.com/review/show/12365885">more...</a>]]></body>
    
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
  </description>
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    <rating>4</rating>
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  <read_at>Tue Feb 26 09:29:25 -0800 2008</read_at>
  <date_added>Wed Jan 30 08:42:57 -0800 2008</date_added>
  <date_updated>Wed Jan 30 08:54:04 -0800 2008</date_updated>
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    <body><![CDATA[I love this book and am ready to move to Ann Arbor to get a job with Zingerman's.  This book highlights some really great companies with fabulous business practices.  Companies that really take care of their people.  Very refreshing. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/14047648]]></url>
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      <review>
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    <name><![CDATA[Katherine]]></name>
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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  <average_rating>3.89</average_rating>
  <ratings_count>18</ratings_count>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
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  <published>2005</published>
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  <recommended_for><![CDATA[those interested in business]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue May 01 00:00:00 -0700 2007</read_at>
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    <body><![CDATA[It's not just about businesses that are ethical - it's about businesses that have the goal of being the BEST they can be rather than making as much money as possible at the expense of quality.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/7054486]]></url>
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      <review>
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    <![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]>
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    <![CDATA[<strong>How maverick companies have passed up revenue growth&#151;and focused on greatness instead</strong> <br/><br/> Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community&#151;embracing a clarity and loyalty to purpose that's an anomaly in today's environment. <p> <em>Small Giants</em> is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime <em>Inc.</em> magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive &#147;mojo&#148; that makes them great. <p> He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. <p> For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.</p></p></p>]]>
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  <published>2005</published>
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  <date_added>Sun Nov 08 11:05:13 -0800 2009</date_added>
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