Everything I Know about Marketing I Learned From Google
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Everything I Know about Marketing I Learned From Google

3.18 of 5 stars 3.18  ·  rating details  ·  44 ratings  ·  4 reviews
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Title: Everything I Know About Marketing I Learned from Google
Author: Goldman, Aaron
Publisher: McGraw-Hill
Publication Date: 2010/08/05
Number of Pages: 341
Binding Type: HARDCOVER
Library of Congress: 2010025355
Hardcover, 341 pages
Published August 5th 2010 by McGraw-Hill
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Chris Mchenry
Some useful insights, but overall superficial. Some of the chapters seemed to stretch marketing concepts to somehow have an ancillary tie to Google. Others tried to generalize aspects of Google's business model to marketing. Overall, I found it to be a bit disjointed. I admittedly was looking for some better coverage of Internet marketing and while there Were some nuggets of this, they didn't add up to anything all that insightful.
Leonard
The book describes how Google uses some of the basic marketing tools such as getting close to the customer, collecting data and analyzing data. A decent book but no enlightening thoughts.
Julia
If you've ever wondered how far that corporate motto "Don't Be Evil" got Google, here's your book.
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