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Writing White Papers: How to Capture Readers and Keep Them Engaged
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Writing White Papers: How to Capture Readers and Keep Them Engaged

3.73  ·  Rating Details ·  55 Ratings  ·  6 Reviews
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects wi ...more
Hardcover, 199 pages
Published October 1st 2006 by Whitepapersource Publishing
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David
Feb 18, 2011 David rated it it was ok
I was not terribly impressed with the structure or content of this book. This was a book meant for marketing a service, not to educate. The author, Stelzner, is undoubtedly a great writer of White Papers. So he wrote this book with the intentions of selling his skill to any companies looking for someone to author a white paper. The problem is that he used to writing content that is only 5-12 pages long. He wrote a very good white paper on how to write white papers, then he fleshed it out with no ...more
Susan
Feb 14, 2008 Susan rated it really liked it
This isn't the most scintillating read, but it answered some important questions for me, such as:
What is a white paper?
Have I ever written one?
What format conventions do they use?
Do I want to write one?

Solid introduction to white papers and a good "how-to" reference.
Steve Goodyear
May 13, 2013 Steve Goodyear rated it it was ok
It was an okay introduction, but it felt like it only skimmed topics—I had the sense all the way through like a topic could've been expanded on or had some more substance to it.
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Tamela Rich
Dec 01, 2008 Tamela Rich rated it really liked it
Shelves: writing, memoir
Excellent guidelines for writing a white paper. Well written, lots of good examples.
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Jelle Annaars
Mar 06, 2015 Jelle Annaars rated it it was amazing
Crystal clear, incredibly helpful and just as relevant eight years after publication.
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