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<book id="881003">
  <title><![CDATA[The Pyramid Principle: Present Your Thinking So Clearly That the Ideas Jump Off the Page and into the Reader's Mind]]></title>
  <isbn><![CDATA[0273659030]]></isbn>
  <isbn13><![CDATA[9780273659037]]></isbn13>
  <work>
  <best-book-id type="integer">33206</best-book-id>
  <books-count type="integer">9</books-count>
  <default-description nil="true"></default-description>
  <id type="integer">33290</id>
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  <original-publication-day type="integer" nil="true"></original-publication-day>
  <original-publication-month type="integer" nil="true"></original-publication-month>
  <original-publication-year type="integer">1978</original-publication-year>
  <original-title>The Minto Pyramid Principle: Logic in Writing, Thinking, &amp; Problem Solving</original-title>
  <rating-dist>total:30|5:15|4:6|3:8|2:1|</rating-dist>
  <ratings-count type="integer">30</ratings-count>
  <ratings-sum type="integer">125</ratings-sum>
  <reviews-count type="integer">59</reviews-count>
  <text-reviews-count type="integer">7</text-reviews-count>
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  <average_rating><![CDATA[4.17]]></average_rating>
  <ratings_count><![CDATA[10]]></ratings_count>
  <text_reviews_count><![CDATA[3]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/881003.The_Pyramid_Principle_Present_Your_Thinking_So_Clearly_That_the_Ideas_Jump_Off_the_Page_and_into_the_Reader_s_Mind]]></url>
  <authors>
        <author id="18637">
      <name><![CDATA[Barbara Minto]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/18637.Barbara_Minto]]></url>
      <average_rating><![CDATA[4.17]]></average_rating>
      <ratings_count><![CDATA[30]]></ratings_count>
      <text_reviews_count><![CDATA[7]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="59">
    <review id="47482647">
    <user id="1225888">
    <name><![CDATA[Randy]]></name>
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sat Nov 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Feb 25 08:17:12 -0800 2009</date_added>
  <date_updated>Wed Feb 25 10:47:38 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is my all time favorite book on persuasive writing.  As of this review date, I have read the book thirteen times.  My goal with this abundant contact is to super learn the concepts, which are difficult to perceive with only passing exposure.<br/><br/>I came upon this book in 1994 when my part...<a href="http://www.goodreads.com/review/show/47482647">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47482647?utm_medium=api]]></url>
</review>
    <review id="29193578">
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    <name><![CDATA[Fabio]]></name>
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      <rating>5</rating>
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  <date_added>Mon Aug 04 05:16:39 -0700 2008</date_added>
  <date_updated>Mon Aug 04 05:19:10 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A superb book with many valuable recommendations and tips for writing well-structured business documents. The framework described in it is highly effective in any non-narrative writing and it is used in most top-class consultancy firms. <br/><br/>The book is also good for gaining some insight on h...<a href="http://www.goodreads.com/review/show/29193578">more...</a>]]></body>
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</review>
    <review id="36261296">
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    <name><![CDATA[Angus]]></name>
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      <rating>5</rating>
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  <date_added>Sun Oct 26 17:18:21 -0700 2008</date_added>
  <date_updated>Sun Oct 26 17:20:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Barbara Minto first came up wih the Pyramid Principle at McKinsey &amp; Co when she was brought in to help NESB consultants prepare reports in English. She found their problem was the same as English-speaking consultants, an inability to clearly and logically explain their thinking.<br/><br/>This is a g...<a href="http://www.goodreads.com/review/show/36261296">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36261296?utm_medium=api]]></url>
</review>
    <review id="1609652">
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      <rating>3</rating>
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  <date_added>Sat Jun 02 11:32:48 -0700 2007</date_added>
  <date_updated>Sat Jun 02 11:34:21 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very simple but powerful method of putting a little structure into your thoughts so that you can weave a compelling story for your audience. I'd recommend it for anyone who wants to broaden their skills in presentation and make their writing more succinct. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1609652?utm_medium=api]]></url>
</review>
    <review id="28263142">
    <user id="1286413">
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[Chandler, AZ]]></location>        
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      <rating>5</rating>
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  <date_added>Fri Jul 25 09:37:11 -0700 2008</date_added>
  <date_updated>Fri Jul 25 09:38:39 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I first read the book in 198X and had the pleasure of attending one of Barbara Minto's two day classes.  It changed my writing forever, and in a very positive way.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28263142?utm_medium=api]]></url>
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  <date_added>Mon Apr 21 12:41:23 -0700 2008</date_added>
  <date_updated>Mon Apr 21 12:41:23 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The classic work on how to write clear, logical prose. If you haven’t read this book, don’t try to write — or criticize anyone else’s writing.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20658863?utm_medium=api]]></url>
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  <date_added>Thu Dec 20 16:27:41 -0800 2007</date_added>
  <date_updated>Thu Dec 20 16:27:41 -0800 2007</date_updated>
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    <body><![CDATA[The classic work on how to write clear, logical prose. If you haven't read this book, don't try to write — or criticize anyone else's writing. <br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/10779962?utm_medium=api]]></url>
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