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by Jim McGuigan
Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society.McGuigan explores a huge variety of ...more
Paperback, 256 pages
Published December 15th 2009 by Pluto Press
(first published November 10th 2009)
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