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Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 877060 1 862388 27 5 2003 The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything total:4|5:2|4:2| 4 18 5 1 451680 4.14 7 1 231698 3.59 22 4 5918911 325946 877060 0609810014 9780609810019 1 http://photo.goodreads.com/books/1179114160m/877060.jpg http://photo.goodreads.com/books/1179114160s/877060.jpg http://www.goodreads.com/book/show/877060.The_Myth_of_Excellence_Why_Great_Companies_Never_Try_to_Be_the_Best_at_Everything 4.50 4
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 2003 5 0 false Sat Sep 08 18:46:03 -0700 2007 Thu Dec 17 09:39:54 -0800 2009 59824022 2423047 877060 0609810014 9780609810019 1 http://photo.goodreads.com/books/1179114160m/877060.jpg http://photo.goodreads.com/books/1179114160s/877060.jpg http://www.goodreads.com/book/show/877060.The_Myth_of_Excellence_Why_Great_Companies_Never_Try_to_Be_the_Best_at_Everything 4.50 4
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 2003 0 0 false Mon Jun 15 19:20:40 -0700 2009 Mon Jun 15 19:20:40 -0700 2009 26993667 1320871 877060 0609810014 9780609810019 1 http://photo.goodreads.com/books/1179114160m/877060.jpg http://photo.goodreads.com/books/1179114160s/877060.jpg http://www.goodreads.com/book/show/877060.The_Myth_of_Excellence_Why_Great_Companies_Never_Try_to_Be_the_Best_at_Everything 4.50 4
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 2003 5 0 false Fri Jul 11 16:26:54 -0700 2008 Fri Jul 11 16:26:54 -0700 2008 5930701 356269 877060 0609810014 9780609810019 1 http://photo.goodreads.com/books/1179114160m/877060.jpg http://photo.goodreads.com/books/1179114160s/877060.jpg http://www.goodreads.com/book/show/877060.The_Myth_of_Excellence_Why_Great_Companies_Never_Try_to_Be_the_Best_at_Everything 4.50 4
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 2003 4 0 false Sun Sep 09 04:56:39 -0700 2007 Sun Sep 09 04:56:39 -0700 2007 2509518 109600 877060 0609810014 9780609810019 1 http://photo.goodreads.com/books/1179114160m/877060.jpg http://photo.goodreads.com/books/1179114160s/877060.jpg http://www.goodreads.com/book/show/877060.The_Myth_of_Excellence_Why_Great_Companies_Never_Try_to_Be_the_Best_at_Everything 4.50 4
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.]]> 2003 4 0 false Thu Jun 28 17:17:55 -0700 2007 Thu Jun 28 17:17:55 -0700 2007 8 http://www.goodreads.com/book_link/follow/8?book_id=877060