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Completely Mad

4.13  ·  Rating Details  ·  193 Ratings  ·  13 Reviews
Reidelbachs witty text analyzes the magazines influence on the culture at large & men & women who put out this national treasure (or desecration, depending on your point of view). Alexander Isleys lively, sophisticated design incorporates 200 black-and-white drawings from Mad masters, as well as over 350 color shots, including reproductions of every one of the maga ...more
Hardcover, 208 pages
Published October 15th 1997 by MJF Books (first published October 1991)
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Apr 09, 2009 Dan rated it liked it  ·  review of another edition
Shelves: humor
In addition to tracing the origins and history of the magazine, there are separate chapters on the magazine’s dominant concerns—for instance, one chapter is on Mad’s parodies of popular culture (television, films, cartoons), while another is on its subversions of Madison Avenue. One particularly well-researched chapter explores the origins of the iconic Mad mascot, Alfred E. Neuman. Includes reproductions of cover art and panels from the stories. You might want a magnifying glass to see the fine ...more
Mar 04, 2010 Bea rated it liked it  ·  review of another edition
Shelves: popular-culture
The best parts of this book are the numerous cartoons, articles, and cover reprints from Mad magazine over its 50-year history. I read the magazine as a teenager in the 60's and it brought back some of subversive glee it gave me at the time.

The subject matter content is also pretty good. I thought the most interesting parts were about Mad's pre-magazine origins and the side bars about the various artists.

Would recommend this to anyone who was ever enthralled by Mad, comic books, or satire.
Feb 02, 2013 Dave rated it liked it  ·  review of another edition
Fine, benign overview of the magazine--best when talking about Gaines and his staff and controversies; worst when attempting to explain satire, the late twentieth century, or why Mad is funny. (Didn't quite kill the frog, but he's not looking at all well.) Biggest annoyance: sidebars that continue over several pages. No substitute for any copy or anthology of Mad, but a great reminder of why I miss them.
captain america
Jul 13, 2008 captain america rated it it was amazing  ·  review of another edition
my opinion of the book itself may be marred by fond remembrances of hours of reading mad as a kid in the 60s. i had to sneak copies into the house as it was forbidden by my parents as "garbage".
times have changed.
Dec 28, 2007 Ellee rated it really liked it
Surprisingly informative! I was really impressed & learned a lot about the early comics industry in the United States. :D
Khairul H.
Oct 22, 2007 Khairul H. rated it it was amazing
I love this book! About the early days of MAD Magazine and how it became one of America's favourite satirical comic mags.
Aaron Goodier
May 04, 2009 Aaron Goodier rated it really liked it  ·  review of another edition
Shelves: nonfiction
A good resource on the magazine Mad Magazine.
Mike Hunchback
Jul 13, 2015 Mike Hunchback rated it it was amazing  ·  review of another edition
One of the best gateway drugs to EC fandom ... Reidelback created a legendary piece of work.
Apr 20, 2009 Paul rated it it was ok  ·  review of another edition
The most interesting parts with the reprints of old material from Mad. The story of Mad had some other notable events (Supreme Court battles, etc.), but not so much.
Jun 21, 2011 Mike rated it really liked it  ·  review of another edition
Great stuff.When I got divorced I tossed a huge collection of Mad,which sucked.I just didn't have space.This is a great history book.
Tim Decker
MAD magazine is not only a cultural icon but an amazing journey of all the artist involved.
Scott Sandberg
Oct 23, 2012 Scott Sandberg rated it it was amazing  ·  review of another edition
Shelves: fun-read
Always a fan of MAD magazine!! Fascinating insight into the best satarical periodical ever!!
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