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Strategic Organizational Communication: In a Global Economy (with Infotrac) [With Infotrac]

3.39  ·  Rating Details ·  18 Ratings  ·  1 Review
From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, ...more
Hardcover
Published July 26th 2004 by Wadsworth Publishing Company
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Dena Rosko
Mar 28, 2013 Dena Rosko rated it really liked it
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Well, I'd like to see more treatment on praxis, or applied research for strategic organizational communication. Even so, I liked a few things about this read: First, I appreciated Conrad and Poole's (2005) explaining guiding principles to inform system thinking as a critical and vital organizational communication strategy (pp. 29-33). Namely, I agree with the authors' value for systems’ renewal, learning, holism, complexity, and value for people as primary motivations for organizations to ...more
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