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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

4.12 of 5 stars 4.12  ·  rating details  ·  392 ratings  ·  19 reviews
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among ...more
ebook, 240 pages
Published November 17th 2008 by Adams Media Corporation (first published February 1st 2006)
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Chad Warner
Mar 24, 2014 Chad Warner rated it 3 of 5 stars  ·  review of another edition
Recommends it for: copywriters, marketers, entrepreneurs, business owners
Recommended to Chad by: Seth Getz
A useful guide to writing sales copy. The third edition, published in 2006, deals mostly with printing and mailing sales letters, but many of the principles of sales copy are timeless and apply to any medium. There are many specific examples.

Kennedy is a fan of long copy, and claims that research shows it’s more effective than short copy. He makes a good point about appealing to buyers, and not being concerned about nonbuyers.

I agree with most of Kennedy’s advice, but I disagree with his willing
...more
Daniel Taylor
Dan Kennedy reveals why he's the highest paid copywriter in the world in this book. Put simply, he works hard to collect the information — a lazy man would say an excessive amount — that he needs for each part of the sales letters he writes.

For Kennedy, writing sales letters is not creative; it's about following a process — a paint by numbers rather than a think outside the box approach. He guides you through each element of an effective sales letter, why it matters and how to present the inform
...more
Jeffrey
This is really geared toward offline marketers but onliners can use it too. And after all, Dan Kennedy is the master of marketing. I like his renegade attitude. He pulls no punches. Want something accademic, just unapplied theory? Go to college. Want to be successful? Read Kennedy. I'm a Gold-Plus member and get his monthly newsletter and I've spent thousands on his training CDs, DVDs, and seminars. Want to breat from the fold? Get away from that boss who tells you when to go to work, lunch, hom ...more
Viivika
Nimekiri sammudest, mida eduka müügikirja koostamiseks teha. Ülevaatlik ja piisavalt põhjalik.

Häiris 2 asja: esiteks oli terve raamat ise üks suur müügikiri - igal teisel lehel püüti lugejale autori muid tooteid pähe määrida; teiseks propageeris raamat mõtteviisi, kus kõik on müügitehingu kindlustamiseks lubatud - tõe väänamisest sulaselge valetamiseni. Väga ameerikalik lähenemine.

Iseenesest polnud üldse kehv raamat, lihtsalt ei läinud minu maailmavaatega kokku. Kui Sul pole midagi agressiivsete
...more
Andrew Nathan
My reference book whenever I write sales copy.
Eric
I have a few reasons for not liking this book, and I happen to think they're pretty good.

First, the book is terribly disjointed. It's a collection of the top twenty sales letter techniques and they don't connect well at all. In the middle of a chapter on one thing, he'd talk about something else, which ends up being pretty annoying. it works for twenty blog posts, but not for a book.

Second, the author is freaking annoying. He has a knack for writing the scariest copy ever, and he takes a lot of
...more
Chiara Cokieng
Get if: 1. You need to write something to sell something, and 2. You're not a copywriter. I still use it for easy copywriting jobs. This is my go-to recommendation for people needing to write salesletters and landing pages. Contains just enough mindset stuff to understand what it takes to sell something, but also practical enough (contains templates and checklists) to ship your salesletter without overthinking.
Michael Saul
A classic, and for good reason. I've read this numerous times, and believe it is a staple for anyone in direct marketing.
Menilik Dyer
This book is a description of one way to write a sales letter. It's a good way, but not the only way.
Jared Miller
A majority of the text is outdated tactics- though one could still find little golden nuggets.
Joanny Liu
Gives you insight to writing sales letters and sales copy.
Mark Manderson
Great tidbits of info that opened my eyes to some tactics that seem so simple yet overlooked.
Aubree Deimler
While I don't have intentions of mailing out sales letters I was hoping to pick up some tips from copywriting guru Dan Kennedy for writing web copy. I found some useful tips but the book is very much focused on print letters, so I found myself skimming a lot of the time.
Joe
If you are looking for new ideas to help market your business. You need to get this book because it will help you be a better letter/ad writer. Anyone can learn from Dan Kennedy and you'll learn it's not hard to write your own letters and advertisements.
Jason Waldron
I am an entrepreneur. I like, no LOVE, books that make me more money.

This book is the best $15 you'll ever spend if you're interested in using your writing skills to bring in cash.
Obi Okorougo
Dan Kennedy is a genius. Very easy and insightful read. Makes me want to read all his books.
Dieter
Fantastic introduction to direct marketing and sales letters.
Kari
Classic copywriting. A must for any copywriter
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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually ...more
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How to Make Millions with Your Ideas: An Entrepreneur's Guide No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

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“people, and pets. Always include a caption. Screen Tints — Use screen tints to draw attention to specific areas of copy. This gives the appearance of more than one color when doing one-color printing. Use light backgrounds for maximum readability. Short Words, Sentences, and Paragraphs — Short. Delivers. Punch. Short grabs attention, helps keep the reader reading, and effectively breaks up long copy. Sidebars — Sidebars help hold together — and differentiate — blocks of copy. They are excellent for case studies, testimonials, and product highlights. Simulated Hand-Drawn Doodles — A.k.a. CopyDoodles®. Simulated hand-drawn doodles help draw the reader's eyes to important areas of your copy, add variety and interest to the eye and brain, and create a more personal reading experience. Simulated Handwritten Margin Notes — These” 0 likes
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