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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

3.47  ·  Rating Details  ·  38 Ratings  ·  3 Reviews
Taking behavioral economics from the cocktail party to the boardroom, with dramatic results
Books like "Predictably Irrational" and "Nudge" have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After
ebook, 256 pages
Published September 1st 2010 by Portfolio
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Jan 24, 2015 Rdt rated it it was ok
I probably would have liked this book better if I had not previously read the much superior Thinking Fast and Slow. There just wasn't any new information for me here beyond what I already knew. It is engagingly written, and there is nothing really wrong with it, but in my view it is not the best introduction to the subject of behavioral economics and its applications in business.
Jane Dugger
It was OK. I really thought it would be more about behavioral economics like the book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Definitely much more business oriented than what I was hoping for. Note to self: read subtitle next time.
Vaseem Khan
Dec 31, 2011 Vaseem Khan rated it really liked it  ·  review of another edition
Excellent Insight, must read for for those who like to understand human mind.
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