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Escape from the Ivory Tower: A Guide to Making Your Science Matter
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own...more
Paperback, 272 pages
Published
August 13th 2010
by Island Press
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For many science may rank slightly lower than jigsaw puzzling in the dull topics category, however few sectors have been so consistently dogged by controversy throughout human history.
The conflict is inevitably the same, while the specifics may vary: What scientific evidence shows us contracts what is commonly believed, and often wanted to be the truth, and resistance is felt through the concentrated oppositional effort of those in power (whether petrol companies, religious groups or governments...more
The conflict is inevitably the same, while the specifics may vary: What scientific evidence shows us contracts what is commonly believed, and often wanted to be the truth, and resistance is felt through the concentrated oppositional effort of those in power (whether petrol companies, religious groups or governments...more
The research scientists do often needs to be communicated to policy makers, the media, and the general public in order to be useful. Unfortunately, the way that scientists learn to communicate with their peers is generally diametrically opposed to how they need to communicate with those outside the scientific world. This book is aimed at helping them speak more effectively to the non-scientists among us.
Scientists and non-scientists frequently experience frustration and annoyance when trying to...more
Scientists and non-scientists frequently experience frustration and annoyance when trying to...more
This is an excellent book on training scientists to communicate with the outside world. Nancy Barron, et.al., gives a no nonsense look into the media and how those of us who know almost nothing (good) about the media can benefit from using it. I am very impressed and will be talking to the scientists that I work with about it.
Escape From The Ivory Tower is an easy read. This should be expected as that is the point Barron tries to make through the book. Making science into something easy to expla...more
Escape From The Ivory Tower is an easy read. This should be expected as that is the point Barron tries to make through the book. Making science into something easy to expla...more
Baron's book is a sort of how-to guide on ways in which academic scientists (or scientists of any kind, mainly ones focused in biology) can break out of the "ivory tower" and get involved with making their science available, relevant, and understandable to The Public. The book is simply and logically organized, focusing on ways to reach paper journalists, radio, politicians, and new-media outlets. I highly recommend this books for other scientists, even non-biology oriented ones. All of the exam...more
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This was a dry read but contained a lot of information to help me in my work.
An EXCELLENT book. It is basically a how-to guide to dealing with the media, communicating effectively with non-scientists, promoting papers and getting involved in the political fray.
This book has lots of good ideas and tips for conveying science to the public or journalists or other media. It was also a very enjoyable read overall.
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