A Taste of Irrationality
Sample chapters from Predictably Irrational and Upside of Irrationality.
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making sm...more
It talks of really interesting facts regarding our society and it's most important factors and what roles they play in our lives and how severely they shape them.. Social and economical norms.
It's very fascinating. When he talked about money and selfishness. We think that by paying for something we own it and everything else related to it so we seldom think of other people...more
Much of human behavior that you read about in the book is familiar to all of us. Ariely goes into a little of the why of it - and a lot of how we are exploited by it or could make use of the knowledge. Basically, not everything we do makes sense, and this book identifies a number of the common strange decisions we make. Great stuff.
It's a book about modern economy, discussing principles such as the supply/demand concept throughout experiments and presents the outcomes of the experiments in an interesting way.
It also discusses motivation at work, the role social and economical norms take when taking purchasing decisions. An interesting book, indeed.
I definitely would recommend reading this book to get a beforehand insight on his work.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.
Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and...more