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Steal These Ideas!: Marketing Secrets That Will Make You a Star
by
Steve Cone
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity--with notable political and not-for-profit campaigns along the way--Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works--and doesn't--in marketing.
In "Steal These Ideas...more
In "Steal These Ideas...more
ebook, 208 pages
Published
May 13th 2010
by Bloomberg Press
(first published September 1st 2005)
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Community Reviews
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60)
Written by one of my clients, so I gave it a spin. Very quick read, lots of good tips, but some of the examples didn't make sense to me.
Mar 29, 2013
Lori Grant
rated it
3 of 5 stars
·
review of another edition
Shelves:
marketing-general-misc
An optional-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
Assigned for a Marketing class. Actually not that bad, an easy read and full of interesting marketing and advertising ideas!
This book sucks. The author should stick to marketing and not do anymore writing.
Jan 13, 2013
Anthony Tenaglier
rated it
3 of 5 stars
·
review of another edition
Shelves:
money-education
Sep 08, 2011
Mariloli OS
rated it
2 of 5 stars
·
review of another edition
Shelves:
business,
must-re-read
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