Built to Love: Creating Products That Captivate Customers
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices – only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed an...more
Hardcover, 216 pages
Published September 5th 2010 by Berrett-Koehler Publishers
(first published January 1st 2010)
To see what your friends thought of this book, please sign up.
(showing 1-20 of 20)
Good concepts, but the material is incredibly repetitive, and the action steps are buried in rambling case studies, which made it difficult for me to, one, even realize that a methodology was being presented, and two, internalize how I would put it into practice. Essentially, if you understand that purchases are largely driven by emotion and that when you design products it is important to build them in such a way that they deliver on those emotions (ideally throughout the life of the product),...more