The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

4.08 of 5 stars 4.08 · rating details · 990 ratings · 143 reviews

The "Wall Street Journal" Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

""The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." --Cliff Atkinson, author of Beyond Bullet Points and The Activist...more

Hardcover, 256 pages

Published September 11th 2009 by McGraw-Hill (first published 2009)

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Jan 23, 2011 Amer Alkharoubi rated it 5 of 5 stars · review of another edition

Shelves: اداره-وتطوير

هذا الكتاب يجب ان يدرس في مدارسنا بدل تضييع اوقاتنا وجهودنا بالطرق التقليدية والعقيمة التي تؤول بنا لعمل عروض مملة بطيئة لا يستفيد منها الحضور وينتهي بهم الحال للنوم العميق، الشعور بالملل او اللعب بجولاتهم وتصفح الفيسبوك وتويتر.

الكتاب لا يتحدث فقط عن ستيف جوبز وانما عن مفهوم العرض الجذاب الخفيف المتميز. يقوم بطرح كثير من المقارنات والدراسات ويعود اخيرا ليعززها بطرق ستيف جوبز في العرض.

رائع جدا وسيغير منظورك ومفهوم العرض واهم شيء انه سيغير ماهية العروض بالنسبة للقائم على العرض.

انصح بدراسته وليس قر...more

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Aug 09, 2011 Rick Austin added it · review of another edition

First off, any book that has a chapter that is titled "Reveal A 'Holy Sh*t' Moment" has my vote. I found the book to be helpful in tearing out the heart of what most of us do when we create presentations. Presentations that are nothing more than handouts and do nothing to support the needs of the audience. Broken up into three main sections that first focus on creating your story, then how to deliver the experience, and lastly preparing yourself by refining and rehearsing.

Between this and Presen...more

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Feb 18, 2013 Loy Machedo rated it 5 of 5 stars · review of another edition

Loy Machedo’s Book Review – The Presentation Secrets of Steve Jobs by Carmine Gallo

There have been quite a number of books on Public Speaking and Presentation that I have read over the years, however Carmine Gallo’s book titled ‘The Presentation Secrets of Steve Jobs’ is one of those I will rate among the top.

Here’s why:
1) The amount of research & content given in this power-packed book is pretty phenomenal. Carmine has gone out of his way to study the content, the delivery and the various...more Loy Machedo’s Book Review – The Presentation Secrets of Steve Jobs by Carmine Gallo

There have been quite a number of books on Public Speaking and Presentation that I have read over the years, however Carmine Gallo’s book titled ‘The Presentation Secrets of Steve Jobs’ is one of those I will rate among the top.

Here’s why:
1) The amount of research & content given in this power-packed book is pretty phenomenal. Carmine has gone out of his way to study the content, the delivery and the various other nuances that have gone into making Steve Job an icon of Master-Presentation Skills.
2) There were quite a number of examples, anecdotes and illustration to drive home the point. And the points of wisdom were packaged pretty interestingly. What I think stood out was the ‘Information Technology’ theme the book had throughout its chapters.
3) Carmine also stuck to the theme and he did so with great aplomb, admiration and amazement. The excitement just jumps right out of the book and if you are a Presentation Junkie like I am, you will love this book. And if you admire Steve Jobs as a legend – this is a must have book.

Drawbacks
The book as such does not have drawbacks, however, if you are to look at it from a larger perspective, there can be a few areas a few readers may find disappointing.
1) If you are looking for a step by step approach to Presentations & Public Speaking or if you are not a fan or Steve Jobs or if you do not know his history – you may find this book a bit confusing.
2) The book does not have smart one liners, an appendix of quotes, examples or smart suggestive anecdotes that you can use for different occasions. Many people purchase books on Presentations to find out if they too can get their hands on a treasure chest of gems. So if this is what someone is looking out for – this book is not for them.
3) Finally, this is a book dedicated for those who like a Research style of writing. It is pretty detailed, intense and thought-provoking. And it revolves around ‘Steve Jobs and the IT World’. So anyone expecting anything else – well, then don’t buy the book.

Final Verdict
I am a hardcore Steve Jobs fan. I am an ardent learner of Presentations. So to me this is a lethal combination which makes me love this book to bits. So if you have either of the two in your Public Speaking DNA, then this is a Must-Have book.

Overall Rating
9 out of 10.

Loy Machedo
loymachedo.com | loymachedo.tv
(less)

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Sep 07, 2012 Mark rated it 4 of 5 stars · review of another edition

Powerpoint, how many of us have been bored to death by presentations. How many of us have seen presentations that are just documents that are put into Powerpoint and the presenter spends an hour just reading through the presentation paying no attention to the sleeping audience. I know I have on many occasions.

The book details a number of the main skills that Steve Jobs used in his presentations from keynotes at Apple events to acceptance speeches at awards ceremonies.

It is a well written book, w...more

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Nov 12, 2011 ijul (yuliyono) rated it 4 of 5 stars · review of another edition

Shelves: ada-di-lemari, bintang-tiga-setengah, buku-gratisan-hadiah, buku-non-fiksi

---3,5 star

Membaca buku ini memberikan wawasan dan pengetahuan baru terkait teknik presentasi yang lebih baik, lebih mudah diterima audiens, dan yang terpenting mencapai tujuan yang telah ditetapkan.

Banyak pihak yang memuji cara Steve Jobs menarik audiens dalam setiap presentasinya dan buku ini secara lugas dan lengkap mengungkap fakta dan rahasia presentasi tokoh sentral Apple yang baru saja berpulang ke Sang Pemilik Hidup bulan Oktober silam ini.

Tak hanya itu, penulis juga membumbui kisah pres...more

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Mar 04, 2011 Blog on Books rated it 4 of 5 stars · review of another edition

“The Presentation Secrets of Steve Jobs” explores the methodology of what is behind one of the great corporate communicators of this generation. For years now, audiences have sat in amazement as Jobs does his annual Apple and MacWorld presentations with minimal slide shows and maximum impact. Gallo deconstructs what makes these presentations uber-effective and how you can learn from these examples to improve your public communication.

The first, and most obvious method, is utilizing the ‘less is...more

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Apr 04, 2010 Jason Geske rated it 5 of 5 stars · review of another edition

In the past few years, I've found myself in situations where I have to (oh my) stand up and (uh-oh) say something to a group of strangers. I'm confident about a lot of things, but when it comes to presentations and talking to a crowd, my skill could be fit on a dime. On the thin edge. (How nervous was I? I once stood up to talk and fainted dead away. Really passed out, flat on the floor. Now THAT was a bad moment.) So, once I decided that it was time to get better at this, it made sense to learn...more In the past few years, I've found myself in situations where I have to (oh my) stand up and (uh-oh) say something to a group of strangers. I'm confident about a lot of things, but when it comes to presentations and talking to a crowd, my skill could be fit on a dime. On the thin edge. (How nervous was I? I once stood up to talk and fainted dead away. Really passed out, flat on the floor. Now THAT was a bad moment.) So, once I decided that it was time to get better at this, it made sense to learn presentation skills from someone whose "get the point across" ability has inspired fandom and business success; I picked up Carmine Gallo's book at the library.

For, no matter what you think of Apple or Steve Jobs, he is probably one of the best presenters of our generation. I've attended a few of his Macworld keynotes; I personally know what it feels like to be wrapped around his little finger. In fact, I'd argue that if you DON'T like Jobs or Apple, you should make a point of reading this book. If Apple has succeeded only through this guy's ability to convince people to buy the (in your view) wrong/over-priced products, then it behooves you to learn how he does it... because just think what you could do if you had the RIGHT product/message to communicate along with these presentation skills.

I looked forward to this book for the advice it might impart for how to improve my "make better slides" and "stand up in front of people" skills, but I got something more: a wonderful, put-it-to-use treatise about good leadership, and passion, and what it takes to make people want to listen to you. Because, obviously, if they aren't listening, they aren't following you or the strategy you propose.

Absolutely, the book delivers on its promise: There is PLENTY of information to help you learn how to improve your presentations, from identifying "the one question that matters most" to using slides as the supporting background to your pitch rather than as the "read off the slide" body of the message. The major Aha! moment for many presenters, I think, is that Steve Jobs never uses bullets. Ever. The book made me realize just how often people try to shove the kitchen sink onto a slide rather than underscore "the point I'll be making as I speak aloud;" instead, Gallo points out, Jobs communicates three things, and doesn't try to identify every product feature. (This also applies to beginners' efforts at writing articles or other essays, though that's not a point Gallo stresses.)

Nearly every presenter's task is examined. Gallo has an entire chapter explaining how to dress up your numbers by using analogies and by putting them into context, for instance. He shows how to control how others perceive your announcement or message by creating Twitter-like headlines. The book is chock-full of examples (not all from Jobs' presentations, so you can see how other accomplished presenters succeed with the same methods) and each chapter summarizes the key messages to take away. Gallo analyzes Jobs' presentations (largely Macworld keynotes; he invites you to follow along on YouTube), showing both Steve's words and Steve's slides. The book is immensely readable. Even better, I figured out what my presentation weakness is, and now I know how to overcome it.

It'd be worth reading this book just for that... but to my happy surprise, Gallo doesn't look only at Jobs-on-stage for his advice on "how to be insanely great in front of any audience." For example, he spends quite a bit of time discussing how Jobs has -- and imparts -- a messianic sense of purpose. Jobs' presentations don't aim to tell you about a product with new features; he communicates to the audience that by buying into his message, they are changing the world. People want to make a difference in the world, Gallo points out, and Jobs helps people believe they're doing that. "Ask yourself, 'What am I really selling?'" Gallo writes. "Here's a hint: It's not the widget, but what the widget can do to improve the lives of your customers. What you're selling is the dream of a better life. Once you identify your true passion, share it with gusto."

This is a really great book. It goes well beyond "how to give a presentation." I think it ought to be required reading for anyone whose job includes getting other people to agree to your strategy and ideas. And doesn't that mean anyone in business? (less)

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Jan 31, 2010 Sebah Al-Ali rated it 3 of 5 stars · review of another edition

ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
(presentation)
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet point...more

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Nov 07, 2009 Morris rated it 4 of 5 stars · review of another edition

No one is a more effective speaker and presenter than Steve Jobs. His Apple keynote presentations have garnered a cult like following among the technology crowd. Steve's presentations are often used to announce new products or changes to existing products. The results have boosted Apple's sales and helped build consumer loyalty.

Carmine Gallo has studied Steve's presentations extensively and has now authored a book detailing why these presentations are so successful and steps you can take to make...more

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Dec 22, 2009 Dan Mays rated it 4 of 5 stars · review of another edition

This is a solid book. However, it presumes that you are already have some presentation experience and want to improve. That being the case, it should definitely help you avoid many pitfalls and greatly enhance your audience's enjoyment.

I have given a fair number of presentations as a Master gardener over the last 10 years. My presentations have always been well received and have been pretty good -- mostly because I work hard on them. This book pointed out a number of areas where I could (and wi...more

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Oct 14, 2012 Sankara Sarma rated it 5 of 5 stars · review of another edition

This was the book I was longing to read for about an year. Finally I could finish reading it today. It is considered as a, sort of, guide for public speaking. However, I personally think that it is all about presenting oneself to the listeners no matter in what occasion. Carmin Gallo did a splendid job of using aspects such as choice of words, body language, even multimedia etc. for delivering a message in an absolutely effective way.

According to Gallo, and as accepted universally, Steve Jobs is...more

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Apr 25, 2012 Jeff rated it 5 of 5 stars · review of another edition

Shelves: 2012-book-list

Brilliant. If you're a communicator, this is a must-read. Here are some take-aways:

* Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket."

" Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more creative results."

* Steve Jobs presentations follow Aristotle's five-point plan:
1. Deliver...more

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Jan 10, 2013 Chhun rated it 5 of 5 stars · review of another edition

It might be the best presentation and public speaking book I have ever read. Caremine explain specific techniques very simply, visually, and excitedly, which interests me so much since I opened the 1st page of his book. He raise many quotes and speeches of Jobs and explain it one by one with the strategy of unique, inspiring, and unforgettable presentation.
To me, although it seems he's exaggerating about the greatness of Jobs's presentation skill, it doesn't matter to me, since we live in an...more

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May 03, 2011 Tsubasa Onodera rated it 5 of 5 stars · review of another edition

読了!!とてもとてもプレゼンの勉強になりました。
いざプレゼンの際にはもう一度読みながらですね。...more

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Apr 10, 2011 Antonius Jody rated it 5 of 5 stars · review of another edition

I've already known some of the presented materials, yet I still find Steve Jobs a true inspiration! And Carmine Gallo has duly delivered this with simple, vivid explanations and examples. But in my opinion, the most important part in this book is its reference to numerous resources & great books I haven't read! I have downloaded them, and ready to read'em. :D p.s. Check the "Slideshare Contest Winners" as a source of inspiration of for your slides! Thank you Carmine Gallo.

For me, the most ey...more

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Jun 21, 2010 Rickster623 rated it 4 of 5 stars · review of another edition

This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring.

You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"...

If you are regular presenter of products or concepts, I would suggest reading...more

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May 11, 2013 Darryl Pendergrass rated it 5 of 5 stars · review of another edition

Shelves: presentation

Carmine Gallo does a great service to presenters by sharing a successful methodology for planning, preparing, and delivery of presentations. I appreciated the sharing of research at keys points in the book that underscores the reason for a particular approach. Carmine summarizes the material several times with key examples to help the reader internalize the learning. My mind is whirling with ideas to improve my own presentations using the methods described in this book. I recommend this book to...more

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Feb 19, 2013 Joe Beer rated it 4 of 5 stars · review of another edition

This book is not about how to improve the next PowerPoint presentation you give to colleagues at work. It describes the process and behind the scene activities for delivering a serious keynote address, such as the launch of a new product or project, something really important!

It takes you through the stages of preparation -- about 90 hours is required ...

There are a few tips that can be used in your usual presentation as well, e.g.
* bullets kill people, don't put them on slides! It emphasizes t...more

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Aug 31, 2012 Mo Tipton rated it 5 of 5 stars · review of another edition

Shelves: biz-money-econ

This is the second of Gallo's books that I've read, and I like his style immensely. He has the ability to turn rather dry concepts into an enjoyable read, and I always walk away from his material with plenty of action steps. If you're a visual learner like me, you might benefit from reading this in addition to Presentation Zen, the latter being full of color examples of inspirational slides and great information that mirrors much of what Gallo writes about here.

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Oct 07, 2009 Eric Vandermeer rated it 1 of 5 stars · review of another edition

Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus.
I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl...more

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May 01, 2013 Michael rated it 4 of 5 stars · review of another edition

Shelves: communication, 2013-book-list

*"Remember, your widget doesn't inspire. Show me how your widget improves my life, and you've won me over. Do it in a way that entertains me, and you'll have created a true evangelist."

*Plan in Analog, Answer the Question that Matters Most, Develop a Messianic Sense of Purpose, Create Twitter-Like Headlines, Draw a Road Map, Introduce the Antagonist, Reveal the Conquering Hero

*The story, not slides, captures the audience. Texts & bullets are the least effective way to deliver information

*Job...more

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Feb 02, 2012 Sergei_kalinin rated it 4 of 5 stars · review of another edition

Вот так почти и всегда: пишут про книгу хвалебные отзывы, мол, "лучшая из лучших", рейтинги всякие там возглавляет, распродаётся бестселлерно :) и т.д. и т.п. А я начинаю читать такую хваленую-перехваленную книгу - разочарование за разочарованием :( Может, вредность во мне периодически повышается? Может, витамины какие попить?

Вот так и с книгой Кармина Галло, посвященной презентационному мастерству Великого и Ужасного (мир ему там!) Стива Джобса. Книга, на мой взгляд, получилась сложным таким -...more

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Aug 26, 2011 Taiyo Tanoue rated it 4 of 5 stars · review of another edition

Shelves: business

読了。経理はプレゼンの機会は必ずしも多くない。それゆえ営業職に比べそのスキルやテクニックが未熟であることを実感していた今日この頃。パワーポイントに言いたいことを全て書いてそれを棒読みするようなプレゼンは、常日頃から疑問だった。これならわざわざプレゼンをセッティングしなくても資料だけ送ればいいのではないかと。本書はそういうありがちなプレゼンから脱却し、プレゼンの神様、スティーブ・ジョブズ（言わずと知れたApple CEO）の人を惹きつけるプレゼン方法を18項目に分けて詳細に解説している。彼のスライドには写真だけで文字がないものもある。大切なのはストーリーで、スライドはそれを演出するツール。また、プレゼン資料のあるべき姿だけでなくボディランゲージや声の抑揚、練習の大切さなども説いていて、目からウロコの内容満載にもかかわらずしっかり基本も押さえてある。読み応えたっぷり。本書を読んだらYoutubeで彼のプレゼンを是非見てほしい。

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Nov 22, 2011 Daniel rated it 5 of 5 stars · review of another edition

Ada bejibun buku tentang presentasi di toko buku. Mulai dari yang ecek-ecek sampai yang rada serius semuanya tersedia. Tapi kebanyakan buku-buku itu memakai pendekatan yang sudah biasa: menjelaskan konsep-konsep komunikasi, pesan, media, dll, baru diikuti dengan contoh-contoh presentasi yang efektif.

Buku ini menggunakan pendekatan yang berbeda: dimulai dengan membedah contoh-contoh presentasi terbaik Steve Jobs, lalu diikuti dengan penjelasan konsep. Dari contoh presentasi Steve Jobs, penulis m...more

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Oct 13, 2011 Joe Iovino rated it 5 of 5 stars · review of another edition

As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained.
I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach.
This is a well written, carefully researched book that draws from man...more

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Jul 10, 2012 Lester Usapdin rated it 5 of 5 stars · review of another edition

Shelves: favorites, business, books-that-i-own

What I really like about this book is it says that you always need to plan practice in order to perfect your presentation (which I think you can also use during a job interview). Also the part of simplicity (which Steve got from Zen Buddhism), the rules of 3, trying to adjust for the benefit of your customer and passion which is loving what you are doing. The moral lesson of the book is more about to entertain and educate rather to force someone to buy your product.

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Nov 16, 2011 Wisnu Chandra rated it 5 of 5 stars · review of another edition

Gw rasa yang unik tentang buku ini dibandingkan dengan buku-buku tentang Steve Jobs yg lain di pasaran adalah bahwa buku ini memberikan pembaca salah satu "ilmu warisan" dari mendiang Steve Jobs, yaitu ilmu presentasinya yg luar biasa menarik. Sehingga pembaca tidak hanya sekadar memperoleh kisah hidupnya (disinggung juga sedikit-sedikit di sepanjang buku), tetapi juga menadapatkan ilmu yg bisa diterapkan sendiri di kehidupannya masing-masing.

Bravo buat buku ini!

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May 28, 2011 Todd rated it 4 of 5 stars · review of another edition

An excellent primer which provides a wealth of tools, techniques, and approaches anyone can use to improve their presentation/public speaking skills. Despite what the title suggests, there are no real secrets revealed here; the connection with Steve Jobs is merely how he has used the well traveled and proven approaches of most great speakers/presenters of recent times. None the less, a worthwhile read for anyone who is called on to make a public presentation.

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May 18, 2012 Michael D rated it 5 of 5 stars · review of another edition

I. love. this. book. Presentations are becoming an increasingly important part of what I do, and I figured it was time to formally read something that offered helpful tips on how to improve one's presentations and presentation style. This book is definitely targeted toward the business community, but I was able to find enough helpful nuggets in it that could be applied to scientific presentations that warranted a five star review. Plus, there's a lot of cool Jobs info in there, which was an adde...more

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Mar 07, 2012 People Interact rated it 5 of 5 stars · review of another edition

Get a look into the presentation techniques of the master presenter, Steve Jobs. This book is jam packed with tips, ideas and suggestions for bringing your presentations from meer bullet points on PowerPoint to truly memorable performances.

This is a fun yet edifying book because Gallo uses clear concise language, packs the book with actual examples and transcripts from some of Job's presentations and gives the readers nice bit sized chunks of information making it easier to digest.

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“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.” — 3 people liked it

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