Goodreads helps you keep track of books you want to read.
Start by marking “The Presentation Secrets of Steve Jobs” as Want to Read:
The Presentation Secrets of Steve Jobs
Enlarge cover
Rate this book
Clear rating

The Presentation Secrets of Steve Jobs

4.08 of 5 stars 4.08  ·  rating details  ·  2,123 ratings  ·  203 reviews
The "Wall Street Journal" Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

""The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." --Cliff Atkinson, author of Beyond Bullet Points and The Activist...more
Hardcover, 256 pages
Published September 11th 2009 by McGraw-Hill (first published 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 3,000)
filter  |  sort: default (?)  |  rating details
Amer Alkharoubi
هذا الكتاب يجب ان يدرس في مدارسنا بدل تضييع اوقاتنا وجهودنا بالطرق التقليدية والعقيمة التي تؤول بنا لعمل عروض مملة بطيئة لا يستفيد منها الحضور وينتهي بهم الحال للنوم العميق، الشعور بالملل او اللعب بجولاتهم وتصفح الفيسبوك وتويتر.

الكتاب لا يتحدث فقط عن ستيف جوبز وانما عن مفهوم العرض الجذاب الخفيف المتميز. يقوم بطرح كثير من المقارنات والدراسات ويعود اخيرا ليعززها بطرق ستيف جوبز في العرض.

رائع جدا وسيغير منظورك ومفهوم العرض واهم شيء انه سيغير ماهية العروض بالنسبة للقائم على العرض.

انصح بدراسته وليس قر...more
Jeff
Brilliant. If you're a communicator, this is a must-read. Here are some take-aways:

* Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket."

" Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more creative results."

* Steve Jobs presentations follow Aristotle's five-point plan:
1. Deliver...more
Sebah
ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
(presentation)
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet point...more
Vladimir Tarasov
Dec 13, 2012 Vladimir Tarasov rated it 2 of 5 stars  ·  review of another edition
Recommended to Vladimir by: Alexander Novozhenov
Shelves: presenting
Просто замечательный пример того факта, что нельзя о книге судить по обложке. Или по описанию на веб-сайте издательства. Всё полезное, что есть в этой книге можно изложить на 15-20 страницах из немногим более 200. Если вы, так же как и я до прочтения книги, ждете какого-то глубоко анализа презентаций Джобса, то вы его в ней не найдете. Выдержки из наиболее нашумевших выступлений повторяются и перемежаются дифирамбами автора Стиву Джобсу, которые к теме книги, в общем-то отношения не имеют. Время...more
Ian Griffin
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authen...more
Joe Iovino
As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained.
I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach.
This is a well written, carefully researched book that draws from man...more
Rickster623
This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring.

You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"...

If you are regular presenter of products or concepts, I would suggest reading...more
Eric Vandermeer
Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus.
I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl...more
Carlos Zambrano
Fuera de ser un absoluto fanatico de Apple y de Steve Jobs el libro es entretenido muy practico. Se separa en dos partes una en la que explica quien era Steve Jobs y por que sus presentaciones eran tan buenas y tan fuera de lo normal. Su secreto en las diaps. Muchas de las presentaciones que en el libro refieren las puedes mirar en youtube lo que ayuda al aprendizaje.

Al final da tips basicos de hablar en publicp como modulacion y no prestar tanta atencion a lo que te sucede en medio de una prese...more
David Roberts
The book I read to research this post was The Presentation Secrets Of Steve Jobs by Carmine Gallo which is a very good book which I bought from kindle. Steve jobs was the CEO of Apple Computers until his untimely death and made it into a bigger company than Microsoft but he had been earlier forced out of the same position at the age of 30 despite at that time Apple being a company he had founded and had become a major player in the computer industry. Let's focus on his presentation skills anyway...more
Ronald Widha
I originally thought the book will be a dry faux-academic content of how to construct and deliver a good presentation. But I was pleasantly proven wrong. The author weave interesting anecdotes from CEO and leaders around the world to keep me engaged. The only small gripe that I have is the fact the examples tended to get reused and reused again. I guess there were only that many Jobs' product launches to get used by the 10 or so chapters.
Jamille
I found this book very useful. The tips are very easy to incorporate into any potential speech or presentation your planning on giving. It was however very heavily based around Steve Jobs and more specifically Steve Jobs at Apple, this is apparent from the title however beware of the constant references to apple events.
One issue I had with this book was the actual layout. There are occasionally some stories of experiences that Camermine Gallo had with other clients. Though I found them interest...more
Kellie Reynolds
The Presentation Secrets of Steve Jobs describes tips and techniques on how to give compelling and persuasive presentations.

The author compares a Steve Jobs presentation with the typical business professional’s presentation--- The typical business professional delivers information, but a Steve Jobs presentation is intended to create an experience. I need to think about this statement. Many of the presentations that I give are supposed to deliver information. But- how much information can I expe...more
Anthony
Very interesting and helpful. Most valuable advice on how to present effectively. Did you know that Jobs practiced hundreds of hours for a five minute product presentation to get it exactly the way he thought it would have the most positive effect. I agree with using as few words as possible and as many pictures as possible on you slides and mixing the presentation up with music videos and maybe a guest speaker...

This book appears well written, very helpful. I recommend "The Presentation Secret...more
Sharon
Lots of information and tips about how to make successful presentations, but it seemed a bit repetitive about 2/3 of the way through it.
Gentiane
Not always applicable for research presentation, but a good summary.
Tsubasa Onodera
読了!!とてもとてもプレゼンの勉強になりました。
いざプレゼンの際にはもう一度読みながらですね。...more
Michael


*"Remember, your widget doesn't inspire. Show me how your widget improves my life, and you've won me over. Do it in a way that entertains me, and you'll have created a true evangelist."

*Plan in Analog, Answer the Question that Matters Most, Develop a Messianic Sense of Purpose, Create Twitter-Like Headlines, Draw a Road Map, Introduce the Antagonist, Reveal the Conquering Hero

*The story, not slides, captures the audience. Texts & bullets are the least effective way to deliver information

*Job...more
Rick Austin
First off, any book that has a chapter that is titled "Reveal A 'Holy Sh*t' Moment" has my vote. I found the book to be helpful in tearing out the heart of what most of us do when we create presentations. Presentations that are nothing more than handouts and do nothing to support the needs of the audience. Broken up into three main sections that first focus on creating your story, then how to deliver the experience, and lastly preparing yourself by refining and rehearsing.

Between this and Presen...more
Morris
No one is a more effective speaker and presenter than Steve Jobs. His Apple keynote presentations have garnered a cult like following among the technology crowd. Steve's presentations are often used to announce new products or changes to existing products. The results have boosted Apple's sales and helped build consumer loyalty.

Carmine Gallo has studied Steve's presentations extensively and has now authored a book detailing why these presentations are so successful and steps you can take to make...more
Antonius Jody
I've already known some of the presented materials, yet I still find Steve Jobs a true inspiration! And Carmine Gallo has duly delivered this with simple, vivid explanations and examples. But in my opinion, the most important part in this book is its reference to numerous resources & great books I haven't read! I have downloaded them, and ready to read'em. :D p.s. Check the "Slideshare Contest Winners" as a source of inspiration of for your slides! Thank you Carmine Gallo.

For me, the most ey...more
Sergei_kalinin
Вот так почти и всегда: пишут про книгу хвалебные отзывы, мол, "лучшая из лучших", рейтинги всякие там возглавляет, распродаётся бестселлерно :) и т.д. и т.п. А я начинаю читать такую хваленую-перехваленную книгу - разочарование за разочарованием :( Может, вредность во мне периодически повышается? Может, витамины какие попить?

Вот так и с книгой Кармина Галло, посвященной презентационному мастерству Великого и Ужасного (мир ему там!) Стива Джобса. Книга, на мой взгляд, получилась сложным таким -...more
Blog on Books
“The Presentation Secrets of Steve Jobs” explores the methodology of what is behind one of the great corporate communicators of this generation. For years now, audiences have sat in amazement as Jobs does his annual Apple and MacWorld presentations with minimal slide shows and maximum impact. Gallo deconstructs what makes these presentations uber-effective and how you can learn from these examples to improve your public communication.

The first, and most obvious method, is utilizing the ‘less is...more
Sankara Sarma
This was the book I was longing to read for about an year. Finally I could finish reading it today. It is considered as a, sort of, guide for public speaking. However, I personally think that it is all about presenting oneself to the listeners no matter in what occasion. Carmin Gallo did a splendid job of using aspects such as choice of words, body language, even multimedia etc. for delivering a message in an absolutely effective way.

According to Gallo, and as accepted universally, Steve Jobs is...more
Jonathan Beigle
This is the first book that I've read as a result of Goodreads. It was recommended by Jeff Henderson, a pastor in the Atlanta area (at one of the campuses for NorthPoint). Overall, I thought it discussed some very interesting points/tips on how to give a good presentation. The first time that I gave a presentation after starting to read this book, I was told that my presentation would be used as the template for that particular type of presentation going forward. However, I found the book repeti...more
Mark
Powerpoint, how many of us have been bored to death by presentations. How many of us have seen presentations that are just documents that are put into Powerpoint and the presenter spends an hour just reading through the presentation paying no attention to the sleeping audience. I know I have on many occasions.

The book details a number of the main skills that Steve Jobs used in his presentations from keynotes at Apple events to acceptance speeches at awards ceremonies.

It is a well written book, w...more
Dainis Graveris
One of the books which are mind changing!

I wanted to explain, why this book is so special. It seemed that this book is about how to improve presentation skills, but it is much more than that.

It is about art of persuasion, it’s about selling your ideas, it’s about selling the vision.

Did you know Starbucks CEO Howard Schultz does not sell coffee? He sells a “third place" between work and home.
Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom....more
ijul (yuliyono)
---3,5 star

Membaca buku ini memberikan wawasan dan pengetahuan baru terkait teknik presentasi yang lebih baik, lebih mudah diterima audiens, dan yang terpenting mencapai tujuan yang telah ditetapkan.

Banyak pihak yang memuji cara Steve Jobs menarik audiens dalam setiap presentasinya dan buku ini secara lugas dan lengkap mengungkap fakta dan rahasia presentasi tokoh sentral Apple yang baru saja berpulang ke Sang Pemilik Hidup bulan Oktober silam ini.

Tak hanya itu, penulis juga membumbui kisah pres...more
Loy Machedo
Loy Machedo’s Book Review – The Presentation Secrets of Steve Jobs by Carmine Gallo

There have been quite a number of books on Public Speaking and Presentation that I have read over the years, however Carmine Gallo’s book titled ‘The Presentation Secrets of Steve Jobs’ is one of those I will rate among the top.

Here’s why:
1) The amount of research & content given in this power-packed book is pretty phenomenal. Carmine has gone out of his way to study the content, the delivery and the various...more
Dan Mays
This is a solid book. However, it presumes that you are already have some presentation experience and want to improve. That being the case, it should definitely help you avoid many pitfalls and greatly enhance your audience's enjoyment.

I have given a fair number of presentations as a Master gardener over the last 10 years. My presentations have always been well received and have been pretty good -- mostly because I work hard on them. This book pointed out a number of areas where I could (and wi...more
« previous 1 3 4 5 6 7 8 9 99 100 next »
  • Resonate: Present Visual Stories that Transform Audiences
  • Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations
  • Confessions of a Public Speaker
  • Presenting to Win: The Art of Telling Your Story
  • Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire
  • How To Deliver A TED Talk: Secrets Of The World's Most Inspiring Presentations
  • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping Can Transform Group Productivity
  • Blah Blah Blah: What To Do When Words Don't Work
  • Inside Steve's Brain
  • The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
  • The Steve Jobs Way: iLeadership for a New Generation
  • Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
  • Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
  • Business Model You: A One-Page Method for Reinventing Your Career
  • Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
  • Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
  • The Second Coming of Steve Jobs
  • Inside Apple
Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds The Innovation Secrets of Steve Jobs The Apple Experience: Secrets to Building Insanely Great Customer Loyalty 10 Simple Secrets of the World's Greatest Business Communicators The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are

Share This Book

“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.” 4 likes
More quotes…