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Cooperate To Compete: Building Agile Business Relationships
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Cooperate To Compete: Building Agile Business Relationships

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Contains guidelines on how to develop the best relationship with customers. The text explains how to exploit new opportunities through co-operating with customers, suppliers and even competitors. It discusses how to integrate products and services into the customers' business process.
Published October 23rd 1996 by Wiley (first published 1996)
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