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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

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3.36  ·  Rating Details ·  78 Ratings  ·  18 Reviews
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make ...more
Paperback, 168 pages
Published January 10th 2011 by Berrett-Koehler Publishers (first published March 4th 2002)
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Community Reviews

(showing 1-30)
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Rizal Fahmi
Aug 30, 2014 Rizal Fahmi marked it as to-read  ·  review of another edition
awesome
Michelle
Jan 01, 2010 Michelle rated it it was ok  ·  review of another edition
"This may seem like an unusual book to review, but again, this was an exercise for work and the leadership development program of which I am a participant. In one of our sessions, we had touched on what is a personal brand and even started the exercise to create one. Unfortunately, I didn t get it. I didn t understand how someone could create their own brand when a brand is how others perceive you. I left the session that day more confused and uncertain than I was when I started the day. I was c ...more
Tara
It wasn't a big help in my life towards anything, but I would kind of like to read it a couple times over as I do my own thinking and writing. It introduced a new idea to me: Brands.
What exactly is a Brand?
If I think about the movie "Roots" or the book "Surrender" by Pamela Clare, people were often branded with fiery hot iron rods. It just makes me think about what a brand must be. ( I enjoy reducing thoughts down to nothing. I'm aware what a brand is.)
A Brand is something you're stuck with: a m
...more
Scott
Oct 12, 2012 Scott rated it it was amazing  ·  review of another edition
Shelves: business, audio
I found this quick read a great mix of marketing, psychology of personality, and personal development. Rather than focusing on products or services, this book focuses on how to ponder, develop, market, and maintain personal values and characteristics. While the book was focused mainly on business environments, a large amount of the personality traits and skills are useful outside of work too. Personalities aside, this book certainly isn't an all around solution to marketing, but the topics and t ...more
Robyn
Feb 13, 2010 Robyn rated it liked it  ·  review of another edition
Recommended to Robyn by: Women In Technology - Atlanta book selection
Shelves: business-books
A quick read, I found this book a helpful way of bringing order to concepts I know from business, from the HR discipline and intuition. It provided a model for organizing 360 feedback I recently received so I have an objective way of measuring the strength of my brand. The book also creates a provocation about whether your personal brand aligns with your company and challenges you to decide whether you want to "sign up or sign out". I think that is a good provocation to apply to any relationship ...more
Azamat
Jan 18, 2016 Azamat rated it really liked it  ·  review of another edition
Книга интересная, но не для всех. В первую очередь, ее можно рекомендовать маркетологам, рекламщикам, эсемемщикам и предпринимателям. Рассказывается о том, как важно иметь качественный бренд, что это такое, как его поддерживать и тд. Каких-то суперсекретов успеха я не увидел, но будет полезно для перечитывания, чтобы не забывать, что вам нужно делать а, б, в... Книжка — нормуль.
Lori Grant
A must-read book on personal branding as you manage your career.
Gabriela
Good, with some useful thoughts. I liked the part about managing the perceptions of other about the self.
Peter
Apr 13, 2013 Peter rated it really liked it  ·  review of another edition
This book is about more than just "branding" - it's about (re)aligning your work with your core values - great read!
Julie
Apr 25, 2013 Julie rated it liked it  ·  review of another edition
I like the fact that the book very quickly helps you discover somewhat who you are and your simpler, more common beliefs. It's like psych 101 for those who never took it.
Steven
Feb 15, 2012 Steven rated it it was ok
Even though the book has been updated it feels old. Like they thought they should add social media references in but didn't completely overhaul the whole book. Far better books out there.
Amelia
Dec 24, 2012 Amelia rated it liked it  ·  review of another edition
pretty good guide lacked anticipated relevance. come back to later
Abdulaziz Alzain
Read it. Not bad! But it's a good start reading a book about promoting yourself
Theodore Kinni
Jan 18, 2016 Theodore Kinni rated it liked it  ·  review of another edition
Shelves: owned
A framework and guide to understanding and articulating your personal brand
Xavier Smith
Mar 12, 2013 Xavier Smith rated it it was amazing  ·  review of another edition
Love the concept and it helped me focus on areas of my personal business model in a way I had not thought about before!
It was practical and very easy to implement and track!
Kristen Podbelski
Kristen Podbelski rated it it was amazing
Apr 14, 2013
Vega
Vega rated it did not like it
Jul 28, 2014
Hazel Milton
Hazel Milton rated it it was amazing
Aug 01, 2016
Sudie
Sudie rated it really liked it
Sep 06, 2009
John
John rated it really liked it
Aug 08, 2014
Narita
Narita rated it liked it
Nov 06, 2012
Rashida
Rashida rated it liked it
Jan 05, 2013
Lee Gunter
Lee Gunter rated it it was ok
Jul 15, 2012
Elissa
Elissa rated it it was amazing
Dec 30, 2012
Ryan
Aug 24, 2010 Ryan rated it really liked it  ·  review of another edition
Bravo - the prescription to being all you are meant to be.
Jen Angel
Jen Angel rated it really liked it
Feb 23, 2010
Carolyn Mellor
Carolyn Mellor rated it it was amazing
Aug 02, 2016
Anna
Anna rated it it was ok
Sep 25, 2013
Phil Chang
Phil Chang rated it liked it
Jan 08, 2017
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