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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make ...more
Paperback, 168 pages
Published January 10th 2011 by Berrett-Koehler Publishers
(first published March 4th 2002)
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"This may seem like an unusual book to review, but again, this was an exercise for work and the leadership development program of which I am a participant. In one of our sessions, we had touched on what is a personal brand and even started the exercise to create one. Unfortunately, I didn t get it. I didn t understand how someone could create their own brand when a brand is how others perceive you. I left the session that day more confused and uncertain than I was when I started the day. I was c ...more
Jan 07, 2013 Scott Taylor rated it 5 of 5 stars · review of another edition
I found this quick read a great mix of marketing, psychology of personality, and personal development. Rather than focusing on products or services, this book focuses on how to ponder, develop, market, and maintain personal values and characteristics. While the book was focused mainly on business environments, a large amount of the personality traits and skills are useful outside of work too. Personalities aside, this book certainly isn't an all around solution to marketing, but the topics and t ...more
Feb 13, 2010 Robyn rated it 3 of 5 stars · review of another edition
Recommended to Robyn by: Women In Technology - Atlanta book selection
A quick read, I found this book a helpful way of bringing order to concepts I know from business, from the HR discipline and intuition. It provided a model for organizing 360 feedback I recently received so I have an objective way of measuring the strength of my brand. The book also creates a provocation about whether your personal brand aligns with your company and challenges you to decide whether you want to "sign up or sign out". I think that is a good provocation to apply to any relationship ...more