false http://photo.goodreads.com/books/1178976189m/861102.jpg 861102 1 <blockquote> <p class="quote">"Marvels! Rompecabezas! And cartoons that bite into the mind appear throughout this long-awaited book that promises to reshape and refocus how we see Mexicans in the Americas and how we are taught and seduced to mis/understand our human potentials for solidarity. This is the closest Latin@ studies has come to a revolutionary vision of how American culture <em>works through its image machines</em>, a vision that cuts through to the roots of the U.S. propaganda archive on Mexican, Tex-Mex, Latino, Chicano/a humanity. Nericcio exposes, deciphers, historicizes, and 'cuts-up' the postcards, movies, captions, poems, and adverts that plaster dehumanization (he calls them 'miscegenated semantic oddities') through our brains. For him, understanding the sweet and sour hallucinations is not enough. He wants the flashing waters of our critical education to become instruments of restoration. In this book, Walter Benjamin meets Italo Calvino and they morph into Nericcio. Orale!</p> <p class="source">&#151;Davíd Carrasco, Harvard University</p> </blockquote> <p>A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe Vélez? The Frito Bandito? Familiar and reassuring&#151;at least to Anglos&#151;these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack."</p> <p>Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film <cite>Touch of Evil</cite> and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.</p> 846541 1 12 2006 Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America total:5|5:3|4:1|3:1| 5 22 15 1 5 0 false false Mon Jan 01 00:00:00 -0800 2007 Wed Dec 19 09:29:56 -0800 2007 Wed Dec 19 09:30:24 -0800 2007 0 0 false false Thu Aug 20 00:22:06 -0700 2009 Thu Aug 20 00:22:06 -0700 2009 0 0 false false Sat Aug 15 19:44:42 -0700 2009 Sat Aug 15 19:44:42 -0700 2009 0 0 false false Mon Dec 01 00:59:57 -0800 2008 Mon Dec 01 01:00:05 -0800 2008 0 0 false false Sun Nov 30 05:57:13 -0800 2008 Sun Nov 30 05:57:32 -0800 2008 4 0 false false Sat Mar 07 15:16:55 -0800 2009 Mon Sep 01 10:27:28 -0700 2008 Sat Mar 07 15:16:55 -0800 2009 5 0 false false Mon Jun 09 13:11:47 -0700 2008 Mon Jun 09 13:11:47 -0700 2008 0 0 false false Thu Apr 10 01:04:24 -0700 2008 Thu Apr 10 01:04:30 -0700 2008 0 0 false false Thu Jan 17 17:45:26 -0800 2008 Thu Jan 17 17:45:31 -0800 2008 5 0 false false Tue Oct 09 17:39:31 -0700 2007 Mon Dec 03 12:29:08 -0800 2007 0 0 false false Thu Sep 13 12:09:12 -0700 2007 Thu Sep 13 12:09:15 -0700 2007 0 0 false false Fri Jul 27 09:27:45 -0700 2007 Fri Jul 27 09:27:45 -0700 2007 0 0 false false Fri Jul 20 07:06:08 -0700 2007 Fri Jul 20 07:06:08 -0700 2007 0 0 false false Mon Jun 25 09:55:29 -0700 2007 Mon Jun 25 09:55:29 -0700 2007 3 0 false false Mon Jun 11 13:42:14 -0700 2007 Wed Jul 04 20:34:18 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=861102