Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin ...more
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Lo que nos cuenta. Aproximación al marketing, supuestamente desde posiciones decisorias, que se ha ido actualizando a lo largo de los años que han pasado desde su publicación (ha llovido mucho).
¿Quiere saber más de este libro, sin spoilers? Visite:
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a ...more
Quando a primeira edição deste livro foi publicada, em 1967, lançou conceitos inovadores que mudaram o modo como as pessoas viam o marketing. Quase 40 anos depois, na 12a edição, ele continua a surtir o mesmo efeito - tópicos como marketing holístico, brand equity e marketing experimental prometem fazer com que as pessoas invistam em uma perspectiva mais ampla e integrada do marketing.
É exatamente essa capacidade de antecipar tendências que faz de Administração de marketing o livro de referênci ...more
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite...more
Overall, I am glad to have read this book. It was helpful for me to understand some marketing concepts better, and the case studies were interesting to read.
This book will not help an individual or a company understand how to market directly to Chinese consumers. The case studies only represents 15% of the book, and the remainder focuses on current marketing trends. The latter is w ...more
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver ...more
|Bacall Associates - Tips in using Social Media to Improve your Marketing Plan||1||1||12 hours, 52 min ago|
|DP Consultants Singapore PTE LTD: Projects||1||1||Apr 22, 2015 07:21PM|
|The Harver Group Management: Cirrus bemanning Services starte med en pilot av Talent banen||1||2||Apr 09, 2015 08:45PM|
|SPECIAL EVENTS AND FUNDRAISING-Funny or Die, bradley associates hong kong||2||4||Oct 02, 2012 07:29AM|
|Read||2||42||Jan 03, 2011 07:01AM|
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar ...more