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Marketing Management

4.01 of 5 stars 4.01  ·  rating details  ·  1,796 ratings  ·  93 reviews
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Hardcover, 12th Edition, 816 pages
Published March 1st 2005 by Prentice Hall (first published 1972)
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Eric Herr
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.

Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.

This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin...more
Fernanda La Salye

Quando a primeira edição deste livro foi publicada, em 1967, lançou conceitos inovadores que mudaram o modo como as pessoas viam o marketing. Quase 40 anos depois, na 12a edição, ele continua a surtir o mesmo efeito - tópicos como marketing holístico, brand equity e marketing experimental prometem fazer com que as pessoas invistam em uma perspectiva mais ampla e integrada do marketing.
É exatamente essa capacidade de antecipar tendências que faz de Administração de marketing o livro de referênci...more
Donnie Corrêa
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.

Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a...more
Alessandro
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from...more
Ben Edwards
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more "hands on" that give you more specific case studies that translate marketing theory into actual results.

However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Pat
This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
Laknath wijesinghe
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
Hensi
This is the best marketing book that I ve ever read..
Gunnjan Awasthi

I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.



All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite

...more
Juveria
Aug 09, 2014 Juveria marked it as to-read
have to make notes
Nahla Medhat
I wanna read this book,, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy .
Figaro

For those who acknowledged him/herself as a management student should read this book.. very easy to understand and enrich your marketing knowledge from A to Z
Wala'a Ayoubi
Even it was a text book for me but it was amazing this book is my life it has every thing i may need in my marketing life :)
Suresh Prajapati
Dec 31, 2012 Suresh Prajapati marked it as to-read
I want soft copy of Marketing Management book and my mail id is " suresh.prajapati@icicilombard.com "
Vanessa Cabrera
Jun 11, 2014 Vanessa Cabrera marked it as to-read
i want to read this Philip Kotler marketing management book
Ralph Miguel
Jun 19, 2013 Ralph Miguel marked it as to-read
good book, it really helps :D
Hesham Sabry
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
Mohammed Mousad
The book is really simple and easy introduction for non- business guys but I think it is very big it can be much better if the author tried to summarize it
Ottotan
It's a very good book to introduce the comprehensive marketing framework and thinking ways.
Hekmat
i want to read this book bcz i need it .... thank you
Ralph Zoontjens
Essential book to read if you're involved in marketing.
Ahmed Adel
i think it,s beautifully book
Riddhi
Sep 17, 2014 Riddhi is currently reading it
good explanation
Rakesh Sharma
Apr 15, 2014 Rakesh Sharma is currently reading it
market need
Peter A.  van Tilburg
Handbook marketing
Noha zakria
Jun 09, 2014 Noha zakria added it
Shelves: graphic
great
Abbas
Mar 05, 2014 Abbas added it
good
Vince
[Textbook] A comprehensive compendium of Marketing strategy and knowledge. This text is chock full of models and guidelines. I've used some of this in my day-to-day work, as well as to inform my classroom studies.

I'm not in a position to compare alternatives for use as a Strategic Marketing Management course textbook. However, this seemed more than adequate. There's a lot of material here, and it wasn't uncommon to spend 5+ hours a week to read and digest two or three chapters of this work.
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37492
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
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