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Marketing Management

4.05  ·  Rating Details  ·  2,791 Ratings  ·  131 Reviews
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Hardcover, 12th Edition, 816 pages
Published March 1st 2005 by Prentice Hall (first published 1972)
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(showing 1-30 of 3,000)
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Eric Herr
Nov 09, 2010 Eric Herr rated it really liked it  ·  review of another edition
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.

Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.

This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin
Ben Edwards
Mar 10, 2013 Ben Edwards rated it really liked it
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more "hands on" that give you more specific case studies that translate marketing theory into actual results.

However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Sep 12, 2009 Pat rated it did not like it
Shelves: textbooks
This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
-Contenidos generalistas avanzados pero poco amistosos con el lector descuidado.-

Género. Ensayo.

Lo que nos cuenta. Aproximación al marketing, supuestamente desde posiciones decisorias, que se ha ido actualizando a lo largo de los años que han pasado desde su publicación (ha llovido mucho).

¿Quiere saber más de este libro, sin spoilers? Visite:
Donnie Corrêa
Feb 06, 2013 Donnie Corrêa rated it it was amazing
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.

Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a
Jul 08, 2010 Alessandro rated it it was ok  ·  review of another edition
Shelves: learning
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from ...more
Ahmed Adel
Sep 29, 2014 Ahmed Adel rated it did not like it
i think it,s beautifully book
Fernanda La Salye

Quando a primeira edição deste livro foi publicada, em 1967, lançou conceitos inovadores que mudaram o modo como as pessoas viam o marketing. Quase 40 anos depois, na 12a edição, ele continua a surtir o mesmo efeito - tópicos como marketing holístico, brand equity e marketing experimental prometem fazer com que as pessoas invistam em uma perspectiva mais ampla e integrada do marketing.
É exatamente essa capacidade de antecipar tendências que faz de Administração de marketing o livro de referênci
Jan 05, 2009 Figaro rated it really liked it

For those who acknowledged him/herself as a management student should read this book.. very easy to understand and enrich your marketing knowledge from A to Z
Laknath wijesinghe
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
Wala'a Ayoubi
Dec 15, 2012 Wala'a Ayoubi rated it it was amazing
Even it was a text book for me but it was amazing this book is my life it has every thing i may need in my marketing life :)
Khaled Mokhtar
Apr 27, 2013 Khaled Mokhtar rated it it was amazing  ·  review of another edition
A must have reference for people working or studying marketing.

The best.
Dec 09, 2007 Hensi rated it it was amazing  ·  review of another edition
Shelves: management
This is the best marketing book that I ve ever read..
Neal Tubigan
Jan 07, 2014 Neal Tubigan rated it did not like it
Shelves: add
Nandia Alegras
Jan 23, 2016 Nandia Alegras rated it really liked it
This is a book which I had the opportunity to read while I was doing my Erasmus semester in the University of Vienna. Having read many text books, i would say that I really enjoyed reading this particular one. It was easy to understand, no complicated meanings or vocabulary. I really learnt many useful stuff, and someone can get a certain view and clear understanding of the Marketing World and its contents.
Gunnjan Awasthi
May 12, 2014 Gunnjan Awasthi rated it it was amazing

I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.

All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite

Oct 16, 2014 Akhi rated it it was amazing
Aug 09, 2015 Amol rated it it was amazing
this is a very ease to access any book any time. so that to save time...
Hesham Sabry
Jun 07, 2014 Hesham Sabry rated it really liked it
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
Sep 03, 2015 Ylber is currently reading it
its very nice
Aug 09, 2014 Juveria marked it as to-read
have to make notes
Jerel Bonner
This book is a college marketing textbook, that has many case studies to support the concepts discussed in the book.

Overall, I am glad to have read this book. It was helpful for me to understand some marketing concepts better, and the case studies were interesting to read.

This book will not help an individual or a company understand how to market directly to Chinese consumers. The case studies only represents 15% of the book, and the remainder focuses on current marketing trends. The latter is w
Nahla Medhat
Jul 23, 2012 Nahla Medhat rated it it was amazing
I wanna read this book,, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy .
Mohammed Mousad
Feb 28, 2014 Mohammed Mousad rated it liked it
The book is really simple and easy introduction for non- business guys but I think it is very big it can be much better if the author tried to summarize it
Suresh Prajapati
Dec 31, 2012 Suresh Prajapati marked it as to-read
I want soft copy of Marketing Management book and my mail id is " "
Beam Pattadon
Jan 07, 2016 Beam Pattadon rated it it was amazing

Philip Kotler is one of the most regarded authority in the field of marketing.

This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver
Vanessa Cabrera
Jun 11, 2014 Vanessa Cabrera marked it as to-read
i want to read this Philip Kotler marketing management book
Ralph Miguel
Jun 19, 2013 Ralph Miguel marked it as to-read
good book, it really helps :D
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
More about Philip Kotler...

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