Is Your Company EMPOWERED for Success?
You know it's happening within your organization. Your people, armed with cheap, accessible technology, ... read full description
You know it's happening within your organization. Your people, armed with cheap, accessible technology, ... read full description
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Sep 14, 2010
Andrew
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Sep 14, 2010
Jennifer
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Josh Bernoff has done it again! Empowered is a fascinating look at how employees with great ideas in your organization can be encouraged to innovate and transform your business to better serve customers. As it says in the book, with the rise of social technologies, customer service is the new marketing. And by following the clearly-outlined process in this book, managers can work with employee innovators (HEROs, they're called in the book) and IT stakeholders to allow customers to be better serv
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Aug 09, 2011
From the authors of Groundswell comes this book about how to enable what they call highly empowered and resourceful operatives or HEROes in your company. Fantastic examples of employees that take it upon themselves to do what is right for the company even if it might be considered out of line with company policy. It recognizes that innovation comes from your employees, not just some "innovation team". Yeah, go off in that corner and innovate, that will be great.
The book is chock full More...
The book is chock full More...
Oct 15, 2010
getAbstract
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In his previous book Groundswell, Josh Bernoff defined strategies for engaging customers on Twitter, blogs and other online social technologies. Since then, a growing number of businesses have connected with their customers using these online tools. But what effect does that engagement have on companies? And what “management challenge” does this new trend present? In this book, Bernoff and his Forrester Research colleague Ted Schadler examine these pressing questions. With great precision and en
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Jan 11, 2011
Keith
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Are you responsible for the success of business in today's market? Is it important for people to know about you and your product? Is it important for you to know what your customers are thinking? Is your reputation a factor in your business?
If "yes", then "empowered" is a "must-read" because it highlights the dangers of web 2.0, as well as the benefits if you are wise enough to prepare for it. Ignore it at your own peril. To be completely honest with More...
If "yes", then "empowered" is a "must-read" because it highlights the dangers of web 2.0, as well as the benefits if you are wise enough to prepare for it. Ignore it at your own peril. To be completely honest with More...
Nov 15, 2010
Katie
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This is a must-read business book. Josh really starts to tackle what the internal structure of a company needs to be in order to support successful use of social media. Or scratch that, he tackles what the internal structure of a company needs to be to be successful in today's market of connected consumers.
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Jan 22, 2011
Jason
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Read this for a class I'm taking on social media at UCI. Great book. Answered most of the questions that Groundswell, Bernoff's first book created for me. This book was much better than Groundswell in my opinion. More time spent addressing the hard questions and less telling us what our problems were.
Sep 02, 2010
Glen
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Valuable for the wealth of examples gathered in one place. Great resource for employees who want to innovate using social media but don't know whether or how to bring it to management's attention.
Feb 05, 2012
Jacob
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Such a good book. Great concepts. HERO Highly Empowered Resourceful Operative. Gives examples on how social media helps control the conversation about your company. Gives examples where companies didn't respond through this media and had a lot of negative buzz generated and how some companies used it to generate good buzz and revitalize their company. A must read.
Mar 14, 2011
Ed
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Slightly overwritten; a good summary of the opportunities & challenges which empowering customers, employees and partners provides.
Mar 25, 2011
John
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Felt a little too long with examples that were overly extended. Good info, but there was just too much to the chapters.
Oct 06, 2011
Daniel
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This book essentially describes a framework for (primarily large) businesses to allow innovation in the workplace, particularly with respect to social media and other freely available consumer technology. One to keep on your shelf if what you need to do is foster and support innovation in your workplace, but probably skippable for smaller teams who already "get it."
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