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Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Is Your Company EMPOWERED for Success?
You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them?
We call them HEROes: highly empowered and resourceful op...more
You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them?
We call them HEROes: highly empowered and resourceful op...more
Hardcover, 272 pages
Published
September 14th 2010
by Harvard Business Review Press
(first published August 31st 2010)
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Josh Bernoff has done it again! Empowered is a fascinating look at how employees with great ideas in your organization can be encouraged to innovate and transform your business to better serve customers. As it says in the book, with the rise of social technologies, customer service is the new marketing. And by following the clearly-outlined process in this book, managers can work with employee innovators (HEROs, they're called in the book) and IT stakeholders to allow customers to be better serv...more
Aug 09, 2011
Rick Austin
added it
From the authors of Groundswell comes this book about how to enable what they call highly empowered and resourceful operatives or HEROes in your company. Fantastic examples of employees that take it upon themselves to do what is right for the company even if it might be considered out of line with company policy. It recognizes that innovation comes from your employees, not just some "innovation team". Yeah, go off in that corner and innovate, that will be great.
The book is chock full of examples...more
The book is chock full of examples...more
In his previous book Groundswell, Josh Bernoff defined strategies for engaging customers on Twitter, blogs and other online social technologies. Since then, a growing number of businesses have connected with their customers using these online tools. But what effect does that engagement have on companies? And what “management challenge” does this new trend present? In this book, Bernoff and his Forrester Research colleague Ted Schadler examine these pressing questions. With great precision and en...more
Are you responsible for the success of business in today's market? Is it important for people to know about you and your product? Is it important for you to know what your customers are thinking? Is your reputation a factor in your business?
If "yes", then "empowered" is a "must-read" because it highlights the dangers of web 2.0, as well as the benefits if you are wise enough to prepare for it. Ignore it at your own peril. To be completely honest with you: I can't really say yes to all the above....more
If "yes", then "empowered" is a "must-read" because it highlights the dangers of web 2.0, as well as the benefits if you are wise enough to prepare for it. Ignore it at your own peril. To be completely honest with you: I can't really say yes to all the above....more
This is a must-read business book. Josh really starts to tackle what the internal structure of a company needs to be in order to support successful use of social media. Or scratch that, he tackles what the internal structure of a company needs to be to be successful in today's market of connected consumers.
Read this for a class I'm taking on social media at UCI. Great book. Answered most of the questions that Groundswell, Bernoff's first book created for me. This book was much better than Groundswell in my opinion. More time spent addressing the hard questions and less telling us what our problems were.
Valuable for the wealth of examples gathered in one place. Great resource for employees who want to innovate using social media but don't know whether or how to bring it to management's attention.
If you want to move safety in the social media jungle and know more about social business, you must read this book. It cannot be missing from your bookshelf
Such a good book. Great concepts. HERO Highly Empowered Resourceful Operative. Gives examples on how social media helps control the conversation about your company. Gives examples where companies didn't respond through this media and had a lot of negative buzz generated and how some companies used it to generate good buzz and revitalize their company. A must read.
Slightly overwritten; a good summary of the opportunities & challenges which empowering customers, employees and partners provides.
Felt a little too long with examples that were overly extended. Good info, but there was just too much to the chapters.
Excellent narrative containing many wonderful case studies.
I thought this was a good follow up to Groundswell. Takes the ideas of customer focused support and engagement and extends the idea of empowering employees, customers and partners. Some of the case studies and citations are a bit funny in that they are dated and focus on companies that are currently having some troubles - Best Buy, Kodak, Dell. I enjoyed this book for many of the same reasons I enjoyed Groundswell, not only does Josh Bernoff explain a concept, he offers practical ways to adopt t...more
Love it!
This book essentially describes a framework for (primarily large) businesses to allow innovation in the workplace, particularly with respect to social media and other freely available consumer technology. One to keep on your shelf if what you need to do is foster and support innovation in your workplace, but probably skippable for smaller teams who already "get it."
Very interesting. Really matches what Winshuttle provides to our customers -- tools that empower people to make major improvements to how their company operates. Also ties in with Autonomy concept in Intrinsic Motivation from another book that I'm reading -- Drive.
Apr 28, 2013
Jonathan
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Mar 30, 2013
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