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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

3.24  ·  Rating Details ·  17 Ratings  ·  4 Reviews

Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed

...more
ebook, 336 pages
Published September 8th 2009 by HarperCollins e-books (first published August 19th 2009)
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Mindy
Feb 23, 2010 Mindy marked it as to-read  ·  review of another edition
This book was researched and written by BCG and as a BCG wife, I answered their survey regarding my shopping and buying habits...I guess you can say I contributed! ;)
Kalyn
A business-y book that teaches you how women think, act, and buy. Learned a lot of cool stuff about businesses who are doing it right, and some that need a little help.
Russ Wallace
Female purchasing power is unbelievable: $12T annually, according to these guys. AskAimy is intended to address this...
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Poppy
Oct 28, 2009 Poppy marked it as to-read  ·  review of another edition
A good friend of mine worked on this survey!
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