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The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer
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The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer

3.74  ·  Rating Details ·  46 Ratings  ·  7 Reviews
What Is a Corporate Creative?

There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and cam
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Paperback, 211 pages
Published April 16th 2010 by Northlight (first published March 19th 2010)
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Andrew
Jun 23, 2012 Andrew rated it it was ok
Shelves: business
My opinion of this book went up and down as I was reading it. It's an interesting topic and one worthy of attention, but ultimately The Corporate Creative lacks depth. There are some good ideas in here, but the majority are either common sense business principles, or incomplete thoughts. The book is divided into a number of very short chapters, and I really would have preferred quality over quantity. A few fully developed concepts would have been a lot better than a boatload that don't go much d ...more
Lindsay
Mar 26, 2011 Lindsay rated it liked it
This is a good reference with lots of tips and ideas on how to stay creative as a designer working in a corporate environment. I completely identified with a lot of the topics that the author addressed and have learned several ways to handle the many levels of authority who weigh in on daily design processes. I'd recommend to anyone who works in a corporate design job.
Holly
Jan 25, 2013 Holly rated it it was amazing
A lot of common sense in this book, but it was totally worth reading. Especially if you happen to be a lone graphic designer (or other creative) in a corporation. Very inspiring, and comforting at the same time.
Jason
Aug 28, 2010 Jason rated it liked it
Recommends it for: Graphic Designers in a corporate environment
A lot of this book is common sense, but it outlines some good approaches to working in-house design and art departments within larger corporations not engaged in creative work. A good read for in-house designers and artists.
Constance Ray
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Unnikrishna
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Damson rated it it was ok
May 09, 2012
Patricia Hill
Mar 21, 2013 Patricia Hill rated it liked it
Great group lesson to share when building team.
David
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Covermonkey
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Lisa
Aug 22, 2012 Lisa rated it really liked it
A must-read for every in-house designer.
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