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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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3.48  ·  Rating Details ·  29 Ratings  ·  7 Reviews
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with
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ebook, 288 pages
Published March 9th 2010 by Wiley (first published February 18th 2010)
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Volkan
May 01, 2011 Volkan rated it it was amazing
Shelves: business
It delivers what it promises -- a systematic way of understanding game based interactions. What I needed was to learn about components of a game in order to build my own game, and I got that. IT also gives a good sketch of the characteristics of the type of people who play games (achievers, socializers, explorers, and killers.) All in all, this book is worth the while.
Esteban Mulki
Jun 05, 2011 Esteban Mulki rated it really liked it
Muy buen libro introductorio a la temática, lo suficientemente profundo como para interiorizarse en esta tendencia. Si se logra sobrevivir al soporífero capítulo relacionado con los programas de fidelización de las líneas aéreas, encontrará una cantidad importante de casos reales complementados con sugerencias del autor de como podría haber profundizado el modelo en cada caso.
Cassidy
May 26, 2011 Cassidy rated it really liked it
Definitely a quick read. Topic was not mind-blowing, but given what I do for a living, that's not surprising. Great for someone who needs an intro to game mechanics and marketing to younger generations.
Aaron
Feb 01, 2011 Aaron rated it liked it
This book is a good overview of how game mechanics are being used in marketing. It looks at the history of game mechanics in marketing, as well as what could be used to improve current use of game mechanics.
Dave Fleet
Jul 06, 2011 Dave Fleet rated it really liked it
Worth a read for the ideas it will spark, alone. On top of that, this book provides a good grounding in the fundamentals of game-based marketing.
Clarisa Doval
Dec 23, 2011 Clarisa Doval rated it liked it
It would be 4, but the kindle edition is not too well edited.
Dasn0wie
Feb 14, 2011 Dasn0wie rated it it was ok
Using Gamification as a central experience to incentivize users to do the actions you want them to.
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