Goodreads helps you keep track of books you want to read.
Start by marking “The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising” as Want to Read:
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Enlarge cover
Rate this book
Clear rating
Open Preview

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

3.64 of 5 stars 3.64  ·  rating details  ·  138 ratings  ·  18 reviews
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in ...more
ebook, 304 pages
Published June 8th 2010 by Palgrave Macmillan Trade (first published January 6th 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The King of Madison Avenue, please sign up.

Be the first to ask a question about The King of Madison Avenue

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 284)
filter  |  sort: default (?)  |  rating details
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro David Ogilvy, de Kenneth Roman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas, análisis de empresas y líderes de éxito.
En el siguiente enlace tienes el resumen del libro David Ogilvy, La biografía del inventor de la publicidad tal y como hoy la conocemos: David Ogilvy
This is a good book for better understanding who David Ogilvy was. It seems to be very well documented and is objective (pretty often showing facts that contradict what David has been saying).

However, the approach/timeline is rather unclear. Often you get to read about a moment of his life, then you move on, only to come back to the same moment in the next chapter. Otherwise fun to read and lots of things to learn.
A decent solid biography of one of the masters of modern advertising. Ogilvy's books are great, but this answers a lot of the questions about his life, where he came from, his relationships with his family, his wives, his coworkers. It talks a lot about his castle in France, which is pretty awesome, and a lot more concretely about his management style and the details of how he ran his agency. If you care mainly about the creative work, and his philosophies on advertising, his own books are proba ...more
Interesting. Seemingly objective, but would have liked it to be more so. The anecdote and the end was top rate, indicating a lack elsewhere. More details of idiosyncrasies would surely have improved it. But nevertheless, a fine book.
Benjamin Jozef de Leon
The book is a treasure trove of dos and donts for those aiming to set up a service oriented business.

It is even more valuable in the hands of an individual who wants to start their own ad agency.

The words that came out of David's mouth were brilliant and witty! I am glad Roman vividly shared them with us.
Asher Wen
Comprehensive look at the life of David Ogilvy and the decisions that he made, both good and bad. The book offers a balanced view of the man, and was not hesitant in talking about the shortcomings of the legend. At the same time, however, the book often furnishes too much details that are not as relevant to the man himself which I thought could be skipped to keep it more concise.

Altogether, it is a good outside view of the man himself from an author who has interacted and worked with the legend
A hodgepodge of anecdotes of a great ad man. However, I always felt dissociated from his quirkiness and his regal British upbringing. The author plays him out to be a god, with his eccentric behavior being something more of a whimsical attribute than an awkward need for constant attention. Some humanity would help me connect to this Mary Sue character the biographer has painted of an obviously flawed human being.
D.G. Chichester
A bit dry, but still full of interesting and "human" observations about the famous owner of the famous ad agency. having worked there for many years I found the combo of facts and frailties illuminating. It gave me a useful perspective - and in some cases admiration - for what was "luck" and what was accomplished. Probably more in the zone for folks in the industry or interested in marketing history.
I did not know much about Ogilvy and I do not come from the advertising business. So this was super educational even though it bogged down in some places. This is an interesting bio and it includes some of Ogilvy's insight. But to really get the benefit of this man's wisdom you have to go read his own writing which I now am.
Michael Graber
This biography of David Ogilvy paints a vital portrait of an amazingly brilliant leader and creative soul. Well written, objective, and compassionate, The King of Madison Avenue charts the rise and fall of the Creative Revolution through one colorful life.
This is a great book for anyone who has ever considered getting into the commercial persuasion business. Its presented from a very personal point-of-view, offering a great perspective on the life of one of the worlds most prolific "mad-men".
Very interesting look into the life of David Ogilvy. Focus spans from his childhood through the years he spent in his French country mansion prior to his death. Interesting, inspiring. If you like Mad Men, this book is a must read.
Laura Auricchio
I don't generally read books about advertising, but I heard the author, Ken Roman, speak last night and was taken with his understated sense of humor and flair for a good tale. So I'm looking forward to reading this.
Ankur Sharma
An engaging and objectively written biography by a person who was very close to Ogilvy. Tells you a great deal about Modern Advertising and the man who shaped it!
Fred Sampson
I wanted to learn more about one of the most famous, most influential, advertising leaders, and got what I wanted. Plenty of pithy quotes and food for thought.
Jan 04, 2010 Paul marked it as to-read  ·  review of another edition
BusinessWeek book of the year, biography of Ogilvy
Ceren Highfive
Ceren Highfive is currently reading it
Apr 30, 2015
Lorie marked it as to-read
Apr 23, 2015
Andrzej Gorgoń
Andrzej Gorgoń is currently reading it
Apr 04, 2015
Violie marked it as to-read
Mar 11, 2015
Siljith Kandyil
Siljith Kandyil marked it as to-read
Feb 28, 2015
Billy marked it as to-read
Feb 25, 2015
Choudhary is currently reading it
Feb 24, 2015
« previous 1 3 4 5 6 7 8 9 10 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
  • The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest
  • Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
  • Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
  • A Social Strategy: How We Profit from Social Media
  • The Idea Hunter: How to Find the Best Ideas and Make Them Happen
  • Group Genius: The Creative Power of Collaboration
  • Living with Complexity
  • Human Accomplishment: The Pursuit of Excellence in the Arts and Sciences, 800 B.C. to 1950
  • Designing for Growth: A Design Thinking Tool Kit for Managers
  • Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
  • Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
  • Do You Matter? How Great Design Will Make People Love Your Company
  • It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
  • The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks
  • This is Service Design Thinking: Basics – Tools – Cases
  • Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
  • The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Writing That Works Writing That Works, 3e: How to Communicate Effectively in Business How to Advertise: Building Brands and Businesses in the New Marketing World The New How To Advertise David Ogilvy

Share This Book