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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

3.67 of 5 stars 3.67  ·  rating details  ·  122 ratings  ·  17 reviews
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in ...more
ebook, 304 pages
Published June 8th 2010 by Palgrave Macmillan Trade (first published January 6th 2009)
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Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro David Ogilvy, de Kenneth Roman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas, análisis de empresas y líderes de éxito.
En el siguiente enlace tienes el resumen del libro David Ogilvy, La biografía del inventor de la publicidad tal y como hoy la conocemos: David Ogilvy
Rick
A decent solid biography of one of the masters of modern advertising. Ogilvy's books are great, but this answers a lot of the questions about his life, where he came from, his relationships with his family, his wives, his coworkers. It talks a lot about his castle in France, which is pretty awesome, and a lot more concretely about his management style and the details of how he ran his agency. If you care mainly about the creative work, and his philosophies on advertising, his own books are proba ...more
T_One_Hundred
Interesting. Seemingly objective, but would have liked it to be more so. The anecdote and the end was top rate, indicating a lack elsewhere. More details of idiosyncrasies would surely have improved it. But nevertheless, a fine book.
Benjamin Jozef de Leon
The book is a treasure trove of dos and donts for those aiming to set up a service oriented business.

It is even more valuable in the hands of an individual who wants to start their own ad agency.

The words that came out of David's mouth were brilliant and witty! I am glad Roman vividly shared them with us.
Asher Wen
Comprehensive look at the life of David Ogilvy and the decisions that he made, both good and bad. The book offers a balanced view of the man, and was not hesitant in talking about the shortcomings of the legend. At the same time, however, the book often furnishes too much details that are not as relevant to the man himself which I thought could be skipped to keep it more concise.

Altogether, it is a good outside view of the man himself from an author who has interacted and worked with the legend
...more
Alex
A hodgepodge of anecdotes of a great ad man. However, I always felt dissociated from his quirkiness and his regal British upbringing. The author plays him out to be a god, with his eccentric behavior being something more of a whimsical attribute than an awkward need for constant attention. Some humanity would help me connect to this Mary Sue character the biographer has painted of an obviously flawed human being.
D.G. Chichester
A bit dry, but still full of interesting and "human" observations about the famous owner of the famous ad agency. having worked there for many years I found the combo of facts and frailties illuminating. It gave me a useful perspective - and in some cases admiration - for what was "luck" and what was accomplished. Probably more in the zone for folks in the industry or interested in marketing history.
Cwhittall
I did not know much about Ogilvy and I do not come from the advertising business. So this was super educational even though it bogged down in some places. This is an interesting bio and it includes some of Ogilvy's insight. But to really get the benefit of this man's wisdom you have to go read his own writing which I now am.
Michael Graber
This biography of David Ogilvy paints a vital portrait of an amazingly brilliant leader and creative soul. Well written, objective, and compassionate, The King of Madison Avenue charts the rise and fall of the Creative Revolution through one colorful life.
Michael_f
This is a great book for anyone who has ever considered getting into the commercial persuasion business. Its presented from a very personal point-of-view, offering a great perspective on the life of one of the worlds most prolific "mad-men".
Alison
Very interesting look into the life of David Ogilvy. Focus spans from his childhood through the years he spent in his French country mansion prior to his death. Interesting, inspiring. If you like Mad Men, this book is a must read.
Laura Auricchio
I don't generally read books about advertising, but I heard the author, Ken Roman, speak last night and was taken with his understated sense of humor and flair for a good tale. So I'm looking forward to reading this.
Ankur Sharma
An engaging and objectively written biography by a person who was very close to Ogilvy. Tells you a great deal about Modern Advertising and the man who shaped it!
Fred Sampson
I wanted to learn more about one of the most famous, most influential, advertising leaders, and got what I wanted. Plenty of pithy quotes and food for thought.
Paul
Jan 04, 2010 Paul marked it as to-read  ·  review of another edition
BusinessWeek book of the year, biography of Ogilvy
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