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Riding the Waves of Culture: Understanding Diversity in Global Business
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Riding the Waves of Culture: Understanding Diversity in Global Business

3.78 of 5 stars 3.78  ·  rating details  ·  131 ratings  ·  4 reviews
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, example ...more
Hardcover, Second Edition, 274 pages
Published December 1st 1997 by McGraw-Hill (first published 1989)
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Bart Breen
This is a Book that will Expand your Horizons

This book was used as the core text in a Master Level course I took in Global Leadership.

It frankly is one of the best books I have ever read which surprises me even, given that it was used in this context from a primarily academic point of view. I did not expect this book to be as readable and as practical as I found it to be.

First, it's important to note the book's own disclaimer from the earliest pages. This is not a book that assumes nor is it des
...more
Roger Wood
I read this book more than 15years ago after having met the author. He was remarkable in his insights into why various cultures think the way they do, and how that impacts business.
Nancy
This was really interesting -- I ran out of time b/f B-school but plan on picking it up again. Lots of stats re. how different people from difference countries operate. Lots of "aha's".
Christine
The exploration of business overseas is the purpose of this book. Feels a bit outdated and I felt the content was more common sense than anything. Information and content is good.
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