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Riding the Waves of Culture: Understanding Diversity in Global Business

3.75  ·  Rating Details ·  199 Ratings  ·  5 Reviews
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, example ...more
Hardcover, Second Edition, 274 pages
Published December 1st 1997 by McGraw-Hill (first published 1989)
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Bart Breen
May 23, 2012 Bart Breen rated it it was amazing
This is a Book that will Expand your Horizons

This book was used as the core text in a Master Level course I took in Global Leadership.

It frankly is one of the best books I have ever read which surprises me even, given that it was used in this context from a primarily academic point of view. I did not expect this book to be as readable and as practical as I found it to be.

First, it's important to note the book's own disclaimer from the earliest pages. This is not a book that assumes nor is it des
...more
Steve Whiting
Feb 17, 2016 Steve Whiting rated it liked it
The authors have collected analysed data from 50+ nationalities along 7 "dimensions" of thought & behaviour, and their findings are presented in easily digestible form here, using a "case study" of an American HR officer trying to understand why an American-style bonus programme isn't received favourably in other parts of the world.

A lot of the insight and advice seems believable, and about what you would expect: maybe we've all become a bit more attuned to national characteristics in the ne
...more
Nancy
Mar 24, 2008 Nancy rated it really liked it
Shelves: partially-read
This was really interesting -- I ran out of time b/f B-school but plan on picking it up again. Lots of stats re. how different people from difference countries operate. Lots of "aha's".
Christine
Apr 06, 2013 Christine rated it liked it
The exploration of business overseas is the purpose of this book. Feels a bit outdated and I felt the content was more common sense than anything. Information and content is good.
Roger Wood
Jun 20, 2012 Roger Wood rated it really liked it
I read this book more than 15years ago after having met the author. He was remarkable in his insights into why various cultures think the way they do, and how that impacts business.
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