false 164323 18 Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling <i>The Bureau and the Mole</i>, and Malseed contributed significantly to two Bob Woodward books, <i>Bush at War</i> and <i>Plan of Attack</i>. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in <i>The Google Story</i>. <p> The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like <i>The Search</i> or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like <i>The Singularity is Near</i>. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows. <p> As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project. <p> Like the company it profiles, <i>The Google Story</i> is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. <i>--Peter Han</i> 2888612 29 8 2005 The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time total:770|5:138|4:294|3:253|2:69|1:16| 770 2779 1220 144 4 1 false false Tue Oct 21 10:01:11 -0700 2008 Thu Nov 06 02:53:36 -0800 2008
Last year one of our instructors showed us a short documentary about Google workplace. I remember the first thing popped into my mind was like; Man, they've got to be kidding!! .
I mean the wacky environment and behaviors; you might find ...more...]]> 3 1 false false Wed Aug 01 00:00:00 -0700 2007 Thu Sep 27 01:43:50 -0700 2007 Sat Sep 29 05:30:23 -0700 2007
Especially fascinating were the details of how the leadersh...more...]]> 5 0 false false Tue Aug 25 17:59:20 -0700 2009 Tue Aug 25 18:28:33 -0700 2009 Google Story explains the foundation and workings of the company that changed the use of the internet. Larry Page and Sergey Brin were drop-out grad students at Stanford University with a dream to create a great search engine and the motto "Don't be evil" to pr...more...]]> 3 0 false false Thu Aug 06 00:00:00 -0700 1981 Sun Aug 02 13:57:18 -0700 2009 Sun Aug 02 16:00:09 -0700 2009
author;david a. vise

title;the google story

genre;non fiction biography

setting;the lives of "...more...]]> 3 0 false false Wed May 27 00:00:00 -0700 2009 Wed May 27 08:25:17 -0700 2009 Wed May 27 16:31:27 -0700 2009 more...]]> 3 0 false false Sat Nov 22 00:00:00 -0800 2008 Tue Jan 06 10:35:04 -0800 2009 Tue Jan 06 10:35:04 -0800 2009
I also benefited from learning about the array of google products and how...more...]]> 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Mon Jan 12 19:30:21 -0800 2009 Mon Jan 12 19:47:40 -0800 2009
I admired their mix of tenacity and talent. I also appreciated the...more...]]> 5 0 false false Sat Oct 31 00:00:00 -0700 2009 Wed Oct 28 05:24:51 -0700 2009 Sun Nov 01 03:41:42 -0800 2009 more...]]> 3 0 false false Mon Jan 15 00:00:00 -0800 2007 Thu Nov 13 20:04:30 -0800 2008 Thu Nov 13 20:05:14 -0800 2008
Penulis : David A. Vise dan Mark Malseed
Penerbit : PT Gramedia Pustaka Utama
Sampul dikerjakan oleh : Sofnir Ali
Setting : Rahayu Lestari
Cetakan Pertama : Juli 2006

Siapa yang tak kenal dengan situs mes...more...]]> 3 1 false false Sat Aug 02 00:00:00 -0700 2008 Sun Aug 03 07:47:31 -0700 2008 Sun Aug 03 07:52:44 -0700 2008
It does seem to have a very heavy bias to all things Google and does not allow much room for an intellectual and fair debat...more...]]> 3 0 true false Tue Jul 01 00:00:00 -0700 2008 Wed Jul 16 05:46:43 -0700 2008 Wed Jul 16 05:58:23 -0700 2008 more...]]> 5 0 false false Tue Jan 01 13:08:26 -0800 2008 Sun Jan 13 19:50:49 -0800 2008 ...more...]]> 4 0 false false Sun Jul 01 00:00:00 -0700 2007 Fri Sep 21 20:43:37 -0700 2007 Fri Sep 21 21:11:04 -0700 2007
Buku ini menceritakan kisah dibalik suksesnya Google sebagai mesin pencari (search engine) yang terbaik di dunia. Dikisahkan bahwa Go...more...]]> 5 0 false false Sun Oct 01 00:00:00 -0700 2006 Fri Jun 22 04:50:11 -0700 2007 Fri Jun 22 04:50:29 -0700 2007 more...]]> 0 0 false false Fri May 25 12:41:42 -0700 2007 Fri May 25 12:41:42 -0700 2007 more...]]> 3 0 false false Sat Sep 01 00:00:00 -0700 2007 Tue Jan 06 20:09:57 -0800 2009 Tue Jan 06 20:58:44 -0800 2009 more...]]> 3 0 false false Sat Nov 01 00:00:00 -0700 2008 Mon Mar 23 19:40:38 -0700 2009 Mon Mar 23 19:44:48 -0700 2009
The Google management approach...more...]]> 5 0 false false Thu Oct 01 01:02:54 -0700 2009 Thu Oct 01 01:10:35 -0700 2009 استغربت من قمة الذكاء التي يتميز بها مؤسسان قوقل
حقيقه انهم مدرسة وتجربة قوقل من اعظم التجارب التجارية في هذا القر...more...]]> 0 0 false false Tue Aug 18 16:42:49 -0700 2009 Tue Aug 18 16:42:49 -0700 2009 here to find it in the catalogue.more...]]> 3 0 false false Sun Jan 01 00:00:00 -0800 2006 Sun Dec 14 07:53:49 -0800 2008 Sun Dec 14 07:55:21 -0800 2008 more...]]>