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4.2 of 5 stars 4.20  ·  rating details  ·  35 ratings  ·  4 reviews
This fascinating monograph provides an unprecedented view into the inner workings of Muji, one of the most influential brands leading sustainable design. A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while min ...more
Hardcover, 256 pages
Published October 26th 2010 by Rizzoli (first published October 19th 2010)
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Anyone who knows me (do you?) knows that i have a strong passion for this particular Japanese chain store. Muji has been around since 1980, and it specializes in minimal great designs and fantastic practical products. Everything from the bicycle to the Umbrella to a cotten white dress shirt to dresses to underwear to kitchen stuff. So basically they offer the napkin to the pre-fab Muji designed house.

I discovered this store in 1989, and have been a huge fan since then. Besides Japan, they opened
Harish Venkatesan
This book's a great introduction to how MUJI thinks about design. I loved this gem:

Design can be thought of as a factor that injects a level of excitement into daily life. If we substitute the metaphor “brand” (or shirushi) for excitement, and then take away the excitement/shirushi to create mujirushi, or no-brand, we help strike a balance in the world of design. Adopting a critical stance to “ordinary” design, MUJI is devoted to producing functional tools for life. I’m not saying that excitemen
Ernest Junius
I found this book in the office. At first I was wondering why people want to spend money on some company profile? Well I was wrong. This book is more than just about company profile, it's about aesthetics, minimalism, and a way of life.

Inside, readers can find not only brilliant product designs from Muji, but also the main principle behind them. And that's the real thing to me. It's important because it can be applied on almost anything in life. It's the book that teaches the success principle o
David Lau
MUJI's aim is not to strive to invoke the "I need this" feeling, but rather, "this is sufficient, this will do."
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